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Comportamiento Del Con...
 
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Rolando Arellano Cueva
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Comportamiento Del Consumidor Enfoque America Latina (Spanish Edition)

4.15  ·  Rating Details ·  33 Ratings  ·  6 Reviews
Esta obra provee una vision practica, con un gran respaldo teorico de todos los aspectos que caracterizan el comportamiento del consumidor, vision aplicada en particular a los consumidores latinoamericanos.Se comienza con un recorrido por los diversos componentes de la decision individual de compra y consumo, despues pasamos a la parte de las sensaciones y percepcion, para ...more
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