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The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
by Denise Shiffman (Goodreads Author)
Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't ...more
Hardcover, 220 pages
Published March 1st 2008 by Hunt Street Press
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Some interesting ideas about how the internet could be changing marketing by adding a new dimension with customer interaction and the creation of interactive dialogue. Like most business books it tends to overstate the dramatic effect that the Internet is having but points out some interesting possibilities.