High Visibility: The Making and Marketing of Professionals Into Celebrities
This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. Students will learn the marketing techniques used to separate the leaders from the followers."High Visibility unlocks the mysterious enigma of celebrityhood, with examples from all walks of life, for a thorough understanding of the subjec...more
Hardcover, 368 pages
Published September 1st 1997 by McGraw-Hill Companies
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