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Hoopla

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4.13  ·  Rating Details  ·  87 Ratings  ·  4 Reviews
They’ve been called “visionary” by both Newsweek and Time, hailed as “the ad world’s most talked-about agency” by USA Today, and dubbed “the next big thing” by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publici ...more
Hardcover, 272 pages
Published November 1st 2006 by powerHouse Books (first published October 25th 2006)
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Heather
May 09, 2008 Heather rated it it was amazing
Shelves: work-advertising
I am trying not to finish this because I am enjoying each page so much. These people and the work they've created --- just amazing.Really an inspiring read.
Pat Doyle
Feb 17, 2016 Pat Doyle rated it really liked it
I like pictures in a book. This book has many. Just watch out for the cover.
Taylor Snyder
An absolutely excellent book for anyone in the ad industry or for anyone that wants to push their creative thinking. Not only does it have great content but it also is very well designed. :)
Peter to the Getz
Aug 20, 2007 Peter to the Getz marked it as to-read
The cover is made of sandpaper. That's enough to sell me.
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