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They’ve been called “visionary” by both Newsweek and Time, hailed as “the ad world’s most talked-about agency” by USA Today, and dubbed “the next big thing” by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publici ...more
Hardcover, 272 pages
Published November 1st 2006 by powerHouse Books
(first published October 25th 2006)
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Dec 27, 2010 Taylor Snyder rated it it was amazing
An absolutely excellent book for anyone in the ad industry or for anyone that wants to push their creative thinking. Not only does it have great content but it also is very well designed. :)