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Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business
Customized for the female entrepreneur's unique psychological experience of launching a business, BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gi...more
Paperback, 224 pages
Published
March 1st 2008
by Ten Speed Press
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I'm about halfway through this book and I have to say that I am pleasantly surprised. So much of what is out there for freelancers/small business starters/location independents is snake oil. In other words, books about these subjects are being sold to further the profits that the writer, but are mostly just a bunch of feel-good quotes rather than actual useful information. I picked up this book in Borders Auckland and I thought it was just another one of those previously described. Since books i...more
I've launched CoachKyna, which we started in '08. The great thing about this book is that it reminds me of all that I went through in 1997 when I launched my private practice as a professional counselor...all ON MY OWN! I didn't have anyone to tell me what I was doing was normal or right or wrong. I felt very alone. This book reminds me of how it felt so that this time around in launching this portion of my business (which feels like a new business all on it's own) I feel like I have some suppor...more
A great read for any woman new to the entrepreneurial scene. This book will help set your mind at ease about all those start-up jitters (tremors), sleepless nights (night sweats/panic attacks), and bumps (roller coasters of emotion) experienced during the first 22 months in business. Just go for it!
How to start a business, with women in mind. This book covers the emotions you might go through at each stage of building a business. Helpful.
Inspiring look at what to expect when expecting.......to launch a new business.
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