Culture And The Ad: Exploring Otherness In The World Of Advertising

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Culture And The Ad: Exploring Otherness In The World Of Advertising

by William M. O'Barr

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If, through the years, American advertising has offered a clean and simple approach to getting out the word on new products or services, it has also made a complex, disturbing, and fascinating statement about American ideals and ideologies. This book, accessible to all readers, provides the necessary tools to interpret and understand in historical perspective how the Ameri...more

Paperback, 224 pages

Published June 21st 1994 by Westview Press (first published June 13th 1994)

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