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All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results
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All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results

3.38  ·  Rating Details  ·  8 Ratings  ·  6 Reviews
In "All You Need Is a Good Idea," Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market ...more
Hardcover, 236 pages
Published May 1st 2008 by John Wiley & Sons
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(showing 1-26 of 26)
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E.
Mar 06, 2011 E. rated it liked it
Shelves: non-fiction
Nice collection of tips that remind us the importance of looking at concepts with fresh eyes. The author stresses that one has to have an idea that sets your product or technique apart from everyone else's.
Don The Idea Guy
Aug 22, 2010 Don The Idea Guy rated it it was amazing
Shelves: 2010_dtig
Too many people stall and stare at walls instead of taking action. Why? Because they're trying to come up with a 'great' idea when all you really need is a 'good' idea (that gets put into action.)

Jay H. Heyman knows this and explains to the reader how they can do it too. The real-world examples and case studies taken from his career in advertising demonstrate these are no pie-in-the-sky theories that "might" work -- they are valuable war stories from the creative front designed to give you insi
...more
Tamara
Jul 25, 2008 Tamara rated it it was ok
Shelves: non-fiction, work
This book was a good idea, but it went downhill from there. The tone was very "used car salesman."

I liked some of the marketing examples, but I would have liked it if it had been condensed into a few blog posts, not stretched out into a whole book.
Lori Grant
Mar 29, 2013 Lori Grant rated it liked it
An optional-read book on marketing for the knowledge worker, manager, executive, or entrepreneur.
Hind
Aug 19, 2012 Hind added it
The introduction is amazing,, can't wait to get the rest of it. :D
Mohamed Tohami
Feb 17, 2010 Mohamed Tohami rated it liked it
Full of stimulating ideas that you can implement in your business.
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Jun 10, 2016
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Feb 10, 2015
Justin Bacon
Justin Bacon rated it it was amazing
Sep 07, 2014
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Apr 15, 2014
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