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Coca-Globalization: Following Soft Drinks from New York to New Guinea
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand nam ...more
Paperback, 304 pages
Published January 15th 2008 by Palgrave Macmillan
(first published December 1st 2007)
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