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Coca-Globalization: Following Soft Drinks from New York to New Guinea

3.85  ·  Rating Details ·  27 Ratings  ·  2 Reviews
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities.  Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand nam ...more
Paperback, 304 pages
Published January 15th 2008 by Palgrave Macmillan (first published December 1st 2007)
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Dagezi
Jun 05, 2011 Dagezi rated it it was amazing
This is probably the best thing I've read on "globalization" (unfortunate title not-withstanding). Foster is a smart, smart guy and apparently humane (unlike so many world-beating anthropologists) as well.
Rebecca
May 13, 2010 Rebecca rated it it was ok
Shelves: read-for-school
This book made some good points, although overall it was pretty damn boring, and the writing style was a bit too academic for my taste.
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