The Moral Dimension of Marketing: Essays on Business Ethics

by D. Kirk Davidson

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The Moral Dimension of Marketing is a collection of essays that explores the tension between economics and ethics that all marketing executives face on a daily basis. The essays are all based on real-life situations that students and professionals alike will recognize, and they are grouped under familiar marketing headings: targeting, products, pricing, promotion and adver...more

Paperback, 197 pages

Published July 1st 2002 by South Western Educational Publishing

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Mar 04, 2008

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