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Graphic Design as Communication

3.80  ·  Rating Details  ·  15 Ratings  ·  1 Review
What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication.
Drawing on a range of theoretical approaches including tho
Paperback, 196 pages
Published January 26th 2005 by Routledge
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Malcolm Barnard is Senior Lecturer in Visual Culture at Loughborough University and an internationally recognized theorist of visual culture. He has degrees in philosophy and in sociology and his PhD concerned Derrida and other French philosophers.
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