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Applied Imagination: Principles and Procedures of Creative Thinking
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Applied Imagination: Principles and Procedures of Creative Thinking

really liked it 4.0  ·  Rating Details ·  35 Ratings  ·  4 Reviews
This is the book that originated the term "brainstorming." Osborn was an Madison Avenue advertising guy (mad man) who developed a method of group thinking that is still used today, basically unchanged. He also believed that creativity could be taught.
hardcover, 379 pages
Published 1957 by Scribners (first published 1953)
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Kristy
Aug 02, 2016 Kristy rated it really liked it
Do not be afraid to skim this book. Lots of chaff. But the wheat (what there is) is very good.
Ellen
Feb 28, 2008 Ellen rated it really liked it
Recommends it for: designers, educators, business people, anyone who wants to be creative
Applied Imagination was published by advertising executive Alex Osborn in 1953. (Shown here, the 10th edition, 1957, purchased for six bucks on Amazon Marketplace.)

Osborn originated the term "brainstorming" (or, rather, someone came up with it during one of his many workshop sessions, and the term stuck). Osborn had a military metaphor in mind: to "brainstorm" is to attack a problem from numerous directions with the combined force of a group of minds. Today, we often think of a "brainstorm" as a
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Rick
Nov 30, 2013 Rick rated it liked it  ·  review of another edition
Shelves: 2013
This is the book that invented brainstorming. The examples and diction are showing their age, and some aspects of brainstorming have been refuted, but its still a worthy read. Caution, though, the whole part with brainstorming is really just a small part towards the end of the book. The rest is a rather boring paen to "good ideas" and "creativity in business," which have become obvious and pat by now.
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Fakhziar
i need this book for references of my paper
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