false http://photo.goodreads.com/books/1173457305m/291033.jpg 291033 1 The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. <p> <i>The New Rules of Marketing and PR</i> shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they&#8217;ll likely ignore, you can focus on getting the right message to the right people at the right time. <p> When people visit your company&#8217;s Web site, they aren&#8217;t there to hear your slogan or see your logo again. They want information, interaction, and choice&#8212;and you&#8217;d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing. 282359 4 6 2007 The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly total:137|5:34|4:61|3:33|2:8|1:1| 137 530 283 31 4 1 false false Wed Jun 18 19:21:25 -0700 2008 Wed Jun 18 19:23:31 -0700 2008 more...]]> 3 0 false false Sat Aug 01 00:00:00 -0700 2009 Wed Sep 16 08:53:22 -0700 2009 Wed Sep 16 08:56:32 -0700 2009 more...]]> 5 0 false false Thu Jan 01 00:00:00 -0800 2009 Sun Mar 22 10:58:22 -0700 2009 Sun Mar 22 11:01:45 -0700 2009 4 0 false false Tue Jan 13 00:00:00 -0800 2009 Tue Jan 13 06:04:47 -0800 2009 Tue Jan 13 06:06:14 -0800 2009 0 0 false false Sat Dec 27 11:46:37 -0800 2008 Sat Dec 27 11:47:12 -0800 2008 5 0 false false Wed Jan 07 15:36:15 -0800 2009 Tue Dec 23 22:27:35 -0800 2008 Wed Jan 07 15:36:15 -0800 2009 What comes through strongest is "get fou...more...]]> 0 0 false false Sun Feb 01 00:00:00 -0800 2009 Mon May 25 17:09:48 -0700 2009 Mon May 25 17:10:50 -0700 2009 4 0 false false Fri May 01 00:00:00 -0700 2009 Mon Jun 22 19:34:53 -0700 2009 Mon Jun 22 19:35:48 -0700 2009 4 0 false false Fri Feb 06 00:00:00 -0800 2009 Thu Feb 26 07:51:36 -0800 2009 Thu Feb 26 07:52:54 -0800 2009 3 0 false false Wed Jul 22 00:00:00 -0700 2009 Wed Jul 22 10:53:35 -0700 2009 Wed Jul 22 10:55:32 -0700 2009 3 0 false false Thu Apr 30 00:00:00 -0700 2009 Tue Apr 21 14:00:41 -0700 2009 Thu Apr 30 09:37:30 -0700 2009 5 0 false false Tue Jan 06 22:16:24 -0800 2009 Tue Jan 06 22:17:12 -0800 2009 3 0 false false Sat Feb 28 00:00:00 -0800 2009 Mon Feb 23 07:29:21 -0800 2009 Tue Mar 03 10:03:52 -0800 2009 4 0 true false Tue Dec 09 00:00:00 -0800 2008 Wed Nov 19 12:57:09 -0800 2008 Tue Dec 09 15:04:13 -0800 2008 1 more...]]> 0 0 false false Wed Nov 26 14:30:41 -0800 2008 Wed Nov 26 14:30:57 -0800 2008 0 0 false false Mon May 04 14:00:54 -0700 2009 Mon May 04 14:01:02 -0700 2009 5 0 false false Wed Sep 30 09:59:03 -0700 2009 Thu Sep 17 08:06:49 -0700 2009 Wed Sep 30 09:59:03 -0700 2009 3 0 false false Sun Mar 15 00:00:00 -0700 2009 Wed Feb 25 20:00:20 -0800 2009 Sun Apr 26 10:07:36 -0700 2009 3 0 false false Sun Nov 16 21:20:24 -0800 2008 Sun Nov 16 21:24:11 -0800 2008 4 0 false false Sat Dec 01 00:00:00 -0800 2007 Thu Jan 03 06:11:12 -0800 2008 Thu Jan 03 06:12:39 -0800 2008 http://www.goodreads.com/book_link/follow/8?book_id=291033