false 291033 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 291033 1 282359 4 6 2007 The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly total:141|5:34|4:63|3:34|2:8|1:2| 141 542 299 34 168369 3.88 238 66 24858689 968484 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 4 1 false Wed Jun 18 19:21:25 -0700 2008 Wed Jun 18 19:23:31 -0700 2008 more...]]> 71414205 2342354 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 3 0 false Sat Aug 01 00:00:00 -0700 2009 Wed Sep 16 08:53:22 -0700 2009 Wed Sep 16 08:56:32 -0700 2009 more...]]> 80615463 1725722 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 4 0 false Thu Oct 01 00:00:00 -0700 2009 Thu Dec 10 19:41:32 -0800 2009 Thu Dec 10 19:45:44 -0800 2009 more...]]> 50066397 295530 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 5 0 false Thu Jan 01 00:00:00 -0800 2009 Sun Mar 22 10:58:22 -0700 2009 Sun Mar 22 11:01:45 -0700 2009 42887463 1875357 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 4 0 false Tue Jan 13 00:00:00 -0800 2009 Tue Jan 13 06:04:47 -0800 2009 Tue Jan 13 06:06:14 -0800 2009 41016914 1275134 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 0 0 false Sat Dec 27 11:46:37 -0800 2008 Sat Dec 27 11:47:12 -0800 2008 40811301 1603505 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 5 0 false Wed Jan 07 15:36:15 -0800 2009 Tue Dec 23 22:27:35 -0800 2008 Wed Jan 07 15:36:15 -0800 2009 What comes through strongest is "get fou...more...]]> 57302559 2353352 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 0 0 false Sun Feb 01 00:00:00 -0800 2009 Mon May 25 17:09:48 -0700 2009 Mon May 25 17:10:50 -0700 2009 60718211 2448181 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 4 0 false Fri May 01 00:00:00 -0700 2009 Mon Jun 22 19:34:53 -0700 2009 Mon Jun 22 19:35:48 -0700 2009 47585969 664547 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 4 0 false Fri Feb 06 00:00:00 -0800 2009 Thu Feb 26 07:51:36 -0800 2009 Thu Feb 26 07:52:54 -0800 2009 64532570 418191 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 3 0 false Wed Jul 22 00:00:00 -0700 2009 Wed Jul 22 10:53:35 -0700 2009 Wed Jul 22 10:55:32 -0700 2009 53500031 2198967 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 3 0 false Thu Apr 30 00:00:00 -0700 2009 Tue Apr 21 14:00:41 -0700 2009 Thu Apr 30 09:37:30 -0700 2009 42188246 1284128 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 5 0 false Tue Jan 06 22:16:24 -0800 2009 Tue Jan 06 22:17:12 -0800 2009 47245247 1041468 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 3 0 false Sat Feb 28 00:00:00 -0800 2009 Mon Feb 23 07:29:21 -0800 2009 Tue Mar 03 10:03:52 -0800 2009 38155964 1438975 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 4 0 false Tue Dec 09 00:00:00 -0800 2008 Wed Nov 19 12:57:09 -0800 2008 Tue Dec 09 15:04:13 -0800 2008 1 more...]]> 38710894 1725173 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 0 0 false Wed Nov 26 14:30:41 -0800 2008 Wed Nov 26 14:30:57 -0800 2008 54933097 2285630 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 0 0 false Mon May 04 14:00:54 -0700 2009 Mon May 04 14:01:02 -0700 2009 71542794 2541267 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 5 0 false Wed Sep 30 09:59:03 -0700 2009 Thu Sep 17 08:06:49 -0700 2009 Wed Sep 30 09:59:03 -0700 2009 79579373 224339 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 1 0 false Tue Dec 01 00:00:00 -0800 2009 Tue Dec 01 17:33:54 -0800 2009 Wed Dec 16 07:34:12 -0800 2009 47555344 1476525 291033 0470113456 9780470113455 34 http://photo.goodreads.com/books/1173457305m/291033.jpg http://photo.goodreads.com/books/1173457305s/291033.jpg http://www.goodreads.com/book/show/291033.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly 3.84 141 The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.]]> 2007 3 0 false Sun Mar 15 00:00:00 -0700 2009 Wed Feb 25 20:00:20 -0800 2009 Sun Apr 26 10:07:36 -0700 2009 8 http://www.goodreads.com/book_link/follow/8?book_id=291033