The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott
book data
100 ratings,
3.85
average rating, 27 reviews
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published
June 4th 2007
by Wiley
binding
Hardcover, 240 pages
setting
00976, Mongolia
isbn
0470113456
(isbn13: 9780470113455)
description
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate wi...more
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other reviews (showing 1-20 of 229)
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avg 3.85
editions: all | this edition
editions: all | this edition
I have read my fair share of social media books, but I think this one is a good introduction for those who might be overwhelmed by all the terms and technologies that are being bandied about these days. Scott takes you through a good overview of how the media landscape has changed and how marketers (and, really, everyone) needs to shift their game in order to play in that proverbial level playing field we call the Internet.
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Read in January, 2009
This is a terrific road map to the dissemination of news to customers in a web 2.0 world. Read it along with David Meerman Scott's World Wide Rave for a terrific one-two punch, going from the forest (New Rules) to the trees (WWR--with its case studies of particular viral marketing successes).
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Read in January, 2009
While some of the topics weren't for me, it did give me some great ideas on those topics that I do use. It's organized so you can easily choose which sections to read. I'll be putting some of the blogging info to good use!
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12/27/08
Shannon
is currently reading it
What can I say? It's for work. Came highly recommended by several sources. Haven't really started it yet, but I'll let you know. I'm just not much of a non-fiction reader....
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Read in January, 2009
This is an extraordinary piece of information on how to engage people directly with your company or organisational information. It strongly evangelises marketing through content and not creative pieces of artwork, stabbing in the dark in the process.
What comes through strongest is "get found" marketing rather than the conventional "put it out there" approach.
What comes through strongest is "get found" marketing rather than the conventional "put it out there" approach.
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05/25/09
Nick Lucido
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Read in February, 2009
Great book on the basics of the social media revolution. This book makes it simple for anyone to understand what is going on and how to capture it for your clients.
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Read in May, 2009
Consistency and due diligence. In this case, change is not a bad thing. It does remind us of the good sides of social marketing.
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Read in February, 2009
This book has a lot of great information about using social media tools but seems to be mostly geared toward consumer PR.
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Read in April, 2009
I rushed through most of the book, skimmed over some parts, didn't read others. It didn't capture my interest as much as Groundswell, by Bernoff and Li. I recommend Groundswell much more than this book.
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Read in February, 2009
Sensible advice on how to pitch your marketing message in the new "online world" as opposed to the old way of doing things.
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Has a copy to sell/swap
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Read in December, 2008
recommends it for:
small business owners, indie bands
This book is invaluable to people who need to learn to market their products or services on the job, without traditional classroom training. The strategies are easily adaptable to any type of field, especially for the self-employed/small business owners and indie bands who don't have a major label marketing for them. The department I work for has no communication strategy, so I will be starting from square one by developing PR goals and concrete, planned activities. The strategies Scott recommen...more
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Read in March, 2009
This book is a great, easy, and informative read for anyone that is in the dark about social media/web 2.0 or just needs a little more info. If you are already 'in the know,' this book will bore you....but I thought it was great for me to brush up a bit on where marketing/PR's futures are heading.
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So many of these books just rehash the same information and quote the same tired sources, so I was pleased that there was some current material here. I think its greatest strength is its relatively recent copyright. In a field that's changing so quickly, the new gets old really fast.
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Read in December, 2007
This is a good overview if you are trying to figure out how to use social marketing for your business. Explains the industry in plain English. The book does not offer much information if you are already good at blog marketing and social marketing.
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Read in May, 2008
recommended to Marie by:
found it on Amazonrecommends it for: marketing and pr rookies
This has been helpful to me. I recommend it to anyone who has a general sense of marketing and pr but like me, never (until a new job came along) had much experience in pr/marketing strategizing. This book is organized well and clear.
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02/29/08
Cara T
is currently reading it
Read in February, 2008
This book confirms how the Web has turned writing and communicating all around. It's time to let go of all the "rules" you learned in Journalism/PR 101 and find a new way to make relationships.
Truly a must read for anyone trying to market/sell an idea, service, product, etc. The News Rules is THE guide to how & why buyers/partners/journalists find and digest information today.
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