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7th out of 53 books
—
34 voters
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly
For marketers, "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet...more
Hardcover, 275 pages
Published
June 1st 2007
by John Wiley & Sons
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Some thoughts while reading:
* I wish that there are some good books on marketing in Vietnamese market. I am very interested in real examples from companies operating in Vietnam.
* The examples in this book are very unfamiliar to me.
* Cultural differences might play a role in the direction of the change in the rules. What is written in the book might be correct in the US market; however, applying the same techniques in Viet Nam might not work. One of the reasons can be that we don't have good V...more
* I wish that there are some good books on marketing in Vietnamese market. I am very interested in real examples from companies operating in Vietnam.
* The examples in this book are very unfamiliar to me.
* Cultural differences might play a role in the direction of the change in the rules. What is written in the book might be correct in the US market; however, applying the same techniques in Viet Nam might not work. One of the reasons can be that we don't have good V...more
Loy Machedo’s Book Review: The New Rules of PR and Marketing by David Meerman Scott
There are quite a number of books related to Online Marketing. Some of them cloak themselves with grandiose titles like how they made Millions and you can do it easily, About living the life of their dreams and how they can help you live yours and about some never before shared new Secret Secrets which they will finally share with you. But yeah, they charge you $47 for this kind gesture.
Now the problem is there i...more
There are quite a number of books related to Online Marketing. Some of them cloak themselves with grandiose titles like how they made Millions and you can do it easily, About living the life of their dreams and how they can help you live yours and about some never before shared new Secret Secrets which they will finally share with you. But yeah, they charge you $47 for this kind gesture.
Now the problem is there i...more
Dec 05, 2010
Manny
marked it as to-read
Somehow, despite all my so-called principles, I appear to have ended up in viral marketing. I guess I'd better find out something about it. Just ordered this book. Meanwhile, here's a list of plusses and minuses:
+ I'm only part-time. Consulting a few hours here and there. Heck, I'm not really working in this field at all!
+ It turns out that viral marketers are great guys. They're a pleasure to hang out with. Why does the world always have to be so confusing?
+ Our latest effort, which just went l...more
+ I'm only part-time. Consulting a few hours here and there. Heck, I'm not really working in this field at all!
+ It turns out that viral marketers are great guys. They're a pleasure to hang out with. Why does the world always have to be so confusing?
+ Our latest effort, which just went l...more
I have read my fair share of social media books, but I think this one is a good introduction for those who might be overwhelmed by all the terms and technologies that are being bandied about these days. Scott takes you through a good overview of how the media landscape has changed and how marketers (and, really, everyone) needs to shift their game in order to play in that proverbial level playing field we call the Internet.
I'm not so sure there are actually new rules for marketing and public relations as much as there is new technology to use to apply the old ones, but David Meerman Scott does an excellent job of telling you how to do it. His advice to "target a specific audience," for example, is certainly not a new concept to marketing professionals. In fact, I spend a great deal of time on that subject in The Dynamic Manager's Guide To Marketing and Advertising. The way he applies the rule to social networking...more
Jan 06, 2012
Amelia Mulder
rated it
3 of 5 stars
·
review of another edition
Recommends it for:
PR Professionals and small business owners
Scott's book is definitely a very thorough introduction to new media marketing and PR, especially for "old school" marketers and PR professionals trying to adapt to the changing landscape of their field. However, as someone who has only ever worked in online marketing I found the book a bit obvious or basic, not adding anything to what I already know of the subject.
Scott raises a good point when he says that the difference between the "old rules" and the "new rules" of marketing is that markete...more
Scott raises a good point when he says that the difference between the "old rules" and the "new rules" of marketing is that markete...more
Once upon a time, we had to rely on someone else to tell the world about our service/product/candidate/program/opportunity. But then the Internet happened. And our ways to share expanded past paid advertising and indirect press mentions. Scott takes apart the way the world has changed and provides practical, step-by-step ways for marketers to understand the Internet. Given the rate of change, it's a tough subject for a book; this second edition was released in 2010 and is already dated with some...more
In a flat world business environment, author Scott offers a brilliant primer on adapting flat world technology to align to marketing and PR needs. Scott is unapologetic when he claims that his "New Rules" will win over the old ways of print and paper media that just doesn't cut the mustard anymore. Savvy PR and marketing managers now employ webinars, blogs, RSS feeds, imbedded video and podcasts to push the communication boundaries in order to promote their businesses and capture new global cus...more
This is among the best of the primers on Social Media for marketers and public relations professionals, both. David Meerman Scott is one of the true "thought leaders" in Social Media, today. The goal of this book is to create more thought leaders, willing to challenge the current boundaries of the discipline. Traditional public relations professionals should take special note, as this book is one of the few that I've read that implores PR folks to "drink the (Social Media) Kool Aid", rather than...more
Dec 28, 2012
Alexander Kittilsen
rated it
5 of 5 stars
Shelves:
inbound-marketing,
marketing-resource
I´ve read Brian Halligans book on Inbound Marketing, and thats probably a must read as well, but I would recomend that you start with this one. David Meerman Scott give concret examples on how to use blogs and social media to market your business or personal brand, and he´s also stuffed it with tons of inspiring examples.
Also check out:
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Also check out:
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
A lot of good information and suggestions. The overall focus is having building a conversation with customers instead of hitting them over the head with your pitch. It is amazing how dated a 3 year old book is for marketing though. Scott covers many good ideas over the best uses for marketing techniques that have been around for the last decade or longer but get a different resource if your specifically looking for social media marketing advice. My suggestion would be The Zen of Social Media Mar...more
Another in my social media/online marketing survey. It told me things I pretty much new, but in a way that was easy to read and digest. I like the fact that Meerman Scott maintained the informal blog writing style for the book. This is relevant to the content, and stays true to the origins of his writing to begin with. I had to return to the library before the "how to" exercise style section, but I don't think I missed anything there. I'll also continue to read his blog from time to time since t...more
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After being wowed by David Meerman Scott at the 2007 Book Expo, we at Blog On Books naturally felt compelled to check out his book, "The New Rules of Marketing and PR." After all, we are a blog, and his book specifically addresses how to put together a successful blog, among other things.
While writing his book, Scott first posted each chapter on his blog, www.webinknow.com, in order to get feedback from his readers. The result of this process is that the finished book is arranged like a blog, w...more
While writing his book, Scott first posted each chapter on his blog, www.webinknow.com, in order to get feedback from his readers. The result of this process is that the finished book is arranged like a blog, w...more
Dec 01, 2009
Steven Hummer
rated it
2 of 5 stars
·
review of another edition
Recommended to Steven by:
Rob Johnson
Shelves:
my-collage-textbooks
Do I have a blog? yes how about a website? yes a podcast? yes and I like doing it.
So why did I give this book 2 stars?
This book is meant to target businesses and the public relations crowd David offer tips on how they can attract buyers and sale their products.
I'm a 21 year old college student majoring in communications and am doing a podcast and site just so I can say I've done so (and it's just cool to have my own iTunes page). This book wasn't very helpful for me he did offer some tips on p...more
So why did I give this book 2 stars?
This book is meant to target businesses and the public relations crowd David offer tips on how they can attract buyers and sale their products.
I'm a 21 year old college student majoring in communications and am doing a podcast and site just so I can say I've done so (and it's just cool to have my own iTunes page). This book wasn't very helpful for me he did offer some tips on p...more
This is a great read for understanding the new rules of marketing today -- use the internet.
It is important to have a hard copy of this book because of all the tips and web sites that it mentions. But I would also like to listen to this book because I didn't have time to sit down and read all of it.
Also, my experience is that if you are marketing to the local community -- besides the internet, put ads on TV during the local news. All the other time slots seem to be a waste.
It is important to have a hard copy of this book because of all the tips and web sites that it mentions. But I would also like to listen to this book because I didn't have time to sit down and read all of it.
Also, my experience is that if you are marketing to the local community -- besides the internet, put ads on TV during the local news. All the other time slots seem to be a waste.
One of the most over-hyped books in the past 5-6 years.
Undoubtedly the brand that benefited the most from this book was author David Meerman Scott, who catapulted to guru status.
Granted, he was at the forefront of identifying certain trends, but he also over estimated others (podcasts for one).
Worth reading if you are a total novice, but only as background to how Internet Marketing was during its "toddler years." Not as relevant today (2012) as when published in 2007.
Undoubtedly the brand that benefited the most from this book was author David Meerman Scott, who catapulted to guru status.
Granted, he was at the forefront of identifying certain trends, but he also over estimated others (podcasts for one).
Worth reading if you are a total novice, but only as background to how Internet Marketing was during its "toddler years." Not as relevant today (2012) as when published in 2007.
I read the Third Edition. A good primer for getting into the social media game for businesses. Some areas, such as Internet search optimization, could definitely have used more content. It was an idea levied about often, but not too much said about it. After reading the book, I didn't really have a strong sense of where to go to find out about it. Aside from that, I really thought it was a great, enthusiastic book on what could easily have bee a mind-numbingly boring topic.
An interesting, well written and informed take on the changes that are happening in PR and marketing. This book offers great tactics, helps you figure out how to adapt your business to the changes that are happening and showcases some amazing characters who have created their businesses and personal brands using the new tools that are now available to one and all.
It is a dense book, so make sure you can give this one your full attention.
It is a dense book, so make sure you can give this one your full attention.
The author does a great job of explaining the nuances of marketing so if you aren't familiar with it don't worry. The book describes the old ways of marketing and how they are no longer viable. Now that we have the internet, marketing has to be tailored made to fit this new field. Scott goes through what the reader can do to increase their online presence and he does it in a clear and simple way.
Sep 09, 2011
Debby Major
rated it
5 of 5 stars
Recommends it for:
Everyone
Recommended to Debby Major by:
Full Sail University
I was introduced to this book as part of my Internet Marketing studies at Full Sail University. I really loved the book. It was a fun and easy read. Very informative. The author David Meerman Scott is right on point, approachable and makes pursuing my Internet Marketing degree that more exciting. I suggest this book to anyone doing business online. I am honored to be following him and count him a Mentor.
A great tool for those in a rut with their marketing or from the old school world of marketing. Great as a reference book to remind you of what you need to be doing and to check that you ate as well as offer basic guidance on how to do much of it. Got some great ideas from this book and a few reminders plus a few how too's which has helped overall to transform my companies marketing strategy.
I read this because I am offering my services to a 501(c) that I really, really believe in. It's a shelter for South Asian women that are victims of domestic violence. This gave me some great ideas to boost their online presence. Wish me luck at my meeting tomorrow! With a little bit of elbow grease, I may be able to turn a volunteer opportunity into a full time paying gig, iA, iA, iA.
Enjoyed some concepts like the 'campaign-election' tactics used that were so successful with Barack Obama. 4 reasons for social networking and marketing. Yet, the rest I skimmed through.
video blogging or vblogging and other bullet points were beneficial as someone who loves technology and business-minded to add these concepts to my business and as an author.
2.5/3 stars.
video blogging or vblogging and other bullet points were beneficial as someone who loves technology and business-minded to add these concepts to my business and as an author.
2.5/3 stars.
It seems David Meerman Scott has only one "new" rule repeated over and over: Embrace social media, don't be afraid of social media, it's your friend not your enemy, what do you have against social media? Since I'm more interested in how, now that we've all fully embraced social media, we measure and maximize all marketing strategies since social media has come on the scene and everything seems fragmented and messy, this book wasn't helpful at all. (And the braggadocio is kinda off-putting, dude....more
I found this book to be a great overview of online marketing. If you are trying reach today's information savvy market and can't seem to find them in the conventional ways, then this is the book for you. If on the other hand, you are like me and spend most of your day in some form of online media you will probably just read this book and say, "Duh! I knew that already".
Aug 31, 2011
Luise
rated it
3 of 5 stars
Recommends it for:
social media beginners
Recommended to Luise by:
Amazon readers
I'm reading it to better understand how I can use social media to promote my non-profit web portal FemBio (women's biographies from a feminist point of view, as opposed to Wikipedia's) and my online and offline activities as a feminist author and blogger.
So far gave me some good ideas, e.g. I started writing a new book - Hexikon - one tweet at a time on Twitter.
So far gave me some good ideas, e.g. I started writing a new book - Hexikon - one tweet at a time on Twitter.
Excellent book whose contents should serve as a basic, common-sense checklist for marketing online.
There are some parts of the book that (as of 2013) are a little outdated, and there are parts that some people are going to find very basic and will want to skip over, but in terms of the concepts, ideas, tactics, and strategies it presents, it's pretty solid.
There are some parts of the book that (as of 2013) are a little outdated, and there are parts that some people are going to find very basic and will want to skip over, but in terms of the concepts, ideas, tactics, and strategies it presents, it's pretty solid.
Great overview for any marketer who wants to learn how to incorporate social media tools into their marketing plans. The writing style is casual- a big plus- so you don't feel like you're reading a boring textbook. The author provides a lot of specific ideas and examples, so you can easily pick and choose what you'd like to use for your business.
If you are trying to understand the tactical side of marketing, this book is a good read. The author is smart in his description and use of tactics however most of the examples and case studies assume that the positioning and the ideas are already baked. Use the book as a tool only when you have a strategic direction set.
This book is definitely very useful. It provides new concepts for marketing in the social media world. What I like best about this book is that it doesn't get into the details of techniques and methods but show the big picture along with some generalized strategies in marketing and PR on the net.
I'm glad that I read it.
I'm glad that I read it.
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Follow David on Twitter: @dmscott
David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around...more
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David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around...more
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