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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

3.88 of 5 stars 3.88  ·  rating details  ·  2,700 ratings  ·  190 reviews
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to ...more
Hardcover, 304 pages
Published June 4th 2007 by Wiley (first published June 1st 2007)
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Community Reviews

(showing 1-30 of 3,000)
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Manny
Dec 05, 2010 Manny marked it as to-read
Somehow, despite all my so-called principles, I appear to have ended up in viral marketing. I guess I'd better find out something about it. Just ordered this book. Meanwhile, here's a list of plusses and minuses:

+ I'm only part-time. Consulting a few hours here and there. Heck, I'm not really working in this field at all!

+ It turns out that viral marketers are great guys. They're a pleasure to hang out with. Why does the world always have to be so confusing?

+ Our latest effort, which just went l
...more
Trang Ngo
Some thoughts while reading:
* I wish that there are some good books on marketing in Vietnamese market. I am very interested in real examples from companies operating in Vietnam.
* The examples in this book are very unfamiliar to me.
* Cultural differences might play a role in the direction of the change in the rules. What is written in the book might be correct in the US market; however, applying the same techniques in Viet Nam might not work. One of the reasons can be that we don't have good V
...more
Charles McEnerney
I have read my fair share of social media books, but I think this one is a good introduction for those who might be overwhelmed by all the terms and technologies that are being bandied about these days. Scott takes you through a good overview of how the media landscape has changed and how marketers (and, really, everyone) needs to shift their game in order to play in that proverbial level playing field we call the Internet.
Shantanu
One of the best books I have read on Digital Marketing...hundreds of examples...Must read
Blog on Books
After being wowed by David Meerman Scott at the 2007 Book Expo, we at Blog On Books naturally felt compelled to check out his book, "The New Rules of Marketing and PR." After all, we are a blog, and his book specifically addresses how to put together a successful blog, among other things.

While writing his book, Scott first posted each chapter on his blog, www.webinknow.com, in order to get feedback from his readers. The result of this process is that the finished book is arranged like a blog, w
...more
Bucket
The subtitle says it all: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly. Scott includes all sorts of up-to-date examples, from a Costa Rican resort website doing an outstanding job providing expert content on the country to Oregon capitalizing on the Super Bowl blackout by posting a relevant image with commentary on Twitter.

The content of this book is very much adapted from his blog, which is good and bad. Good beca
...more
Loy Machedo
Loy Machedo’s Book Review: The New Rules of PR and Marketing by David Meerman Scott

There are quite a number of books related to Online Marketing. Some of them cloak themselves with grandiose titles like how they made Millions and you can do it easily, About living the life of their dreams and how they can help you live yours and about some never before shared new Secret Secrets which they will finally share with you. But yeah, they charge you $47 for this kind gesture.

Now the problem is there i
...more
Marc
This is among the best of the primers on Social Media for marketers and public relations professionals, both. David Meerman Scott is one of the true "thought leaders" in Social Media, today. The goal of this book is to create more thought leaders, willing to challenge the current boundaries of the discipline. Traditional public relations professionals should take special note, as this book is one of the few that I've read that implores PR folks to "drink the (Social Media) Kool Aid", rather than ...more
Steven Howard
One of the most over-hyped books in the past 5-6 years.

Undoubtedly the brand that benefited the most from this book was author David Meerman Scott, who catapulted to guru status.

Granted, he was at the forefront of identifying certain trends, but he also over estimated others (podcasts for one).

Worth reading if you are a total novice, but only as background to how Internet Marketing was during its "toddler years." Not as relevant today (2012) as when published in 2007.
Wendy
This book was ok. It provided a lot of information about blogs, but did not provide much insight on what PR is and how to do it, which is what I was looking for. It is also outdated, being written in 2007, there is no mention of Twitter and Facebook is written as only being for college kids. I'm not sure I would recommend this book, unless interested in blogging, and am definitely glad I got it from the library instead of buying it.
Huma Rashid
I read this because I am offering my services to a 501(c) that I really, really believe in. It's a shelter for South Asian women that are victims of domestic violence. This gave me some great ideas to boost their online presence. Wish me luck at my meeting tomorrow! With a little bit of elbow grease, I may be able to turn a volunteer opportunity into a full time paying gig, iA, iA, iA.
Sergey
Well, this book has both negative and positive parts. First of all 3/4 of information presented here - is well known truth for the basic level specialists.

You should read it if you don't know how Twitter works, or its "better to share news on Facebook to get higher coverage". The author uses old examples and in some cases information presented there (even in the 4th edition) is not relevant at all. For me this is "old-school approach", full of hard-selling advices.

If you are 50, you never had
...more
Chris Jennings
Disclosure: this book was required reading for a class I was taking. Having said that, I may have picked this one up on my own at some point. Scott does a good job of keeping things relevant in an industry that seems to completely change every six months. A lot of these ideas are pretty obvious if you've worked in marketing for the past few years, but it helps to see them outlined and explained. Perhaps some of the impact was lost on me as I was being barraged by so many similar materials throug ...more
Irene
It's hard for me to give a star rating for this book. I'm giving it four stars because I think it's a really great primer and starting point for people who want to learn about marketing and PR in the social/digital age. That said I did not personally learn much from this book because I've been doing this for a little bit, and I read a lot about marketing online, all the time. There are a lot of great blogs out there where you can learn a lot for free, if you just do some digging and spend some t ...more
Pavel Linkesch
I've received the 2nd edition of this book as a gift a bit too late. That's why I gave it only 3 stars. If I had read the book in 2006, when it was published, I would have definitely given it 5 stars. It's a great and comprehensive book, and for 2006 (1st edition) and 2010 (2nd edition) it was really visionary.

I haven't read the current 4th edition which, I believe, is more up to date. The old editions aren't relevant any more, since technology is moving so fast. The old ones might serve as a p
...more
Viktoras
Intriguojantis pavadinimas, panaudojant pačioje knygoje pateikiamus patarimus. Perskaičius jį, natūraliai kyla klausimai - "O tai kokios jos? kokios buvo senosios taisyklės?". Ir nejučiomis pasiimi knygą į rankas, pradedi skaityti, skaitai skaitai, gauni Daugybe naudingos informacijos, ir tik paskutiniame skyriuje autoriai prasitaria, kad visa ši knyga yra sutelkta tik į paieškos sistemų optimizavimą (SEO).

Knygoje paliečiama daug skirtingų interneto sklaidos kanalų, būdų ir gudrybių. Taip pat p
...more
Coyora Dokusho
In compliance with FTC guidelines, I am disclosing that I received the book for free through Goodreads First Reads. (i.e. DESTINY wants me to read this book.)

Tags: Personal Growth,

I'm going to update my review as I read the book!! Why? Because it's fun~

9/14/2013 5:02 PM

I've been thinking a lot lately that I want to get into the nonprofit sector, that's where I really feel like I can *help* - but I LOATHE sales, loathe them. I can do it; I'm even good at it, but it bothers me to, well, bother peo
...more
Steven Hummer
Dec 01, 2009 Steven Hummer rated it 2 of 5 stars  ·  review of another edition
Recommended to Steven by: Rob Johnson
Do I have a blog? yes how about a website? yes a podcast? yes and I like doing it.
So why did I give this book 2 stars?
This book is meant to target businesses and the public relations crowd David offer tips on how they can attract buyers and sale their products.
I'm a 21 year old college student majoring in communications and am doing a podcast and site just so I can say I've done so (and it's just cool to have my own iTunes page). This book wasn't very helpful for me he did offer some tips on p
...more
Kay Iscah
I think the book did a really good job of tying together a lot of scattered dots I had learned about internet marketing. It's well-written and well organized, even funny at times.

No single non-fiction book can cover everything, so I didn't count this as a failing. However I think it's wise to note this covers NEW rules and recent advances. It tends to be rather dismissive about (or blur past) old school/non-internet marketing. But I think Scott is assuming readers are either already familiar wit
...more
Dave
I'm not so sure there are actually new rules for marketing and public relations as much as there is new technology to use to apply the old ones, but David Meerman Scott does an excellent job of telling you how to do it. His advice to "target a specific audience," for example, is certainly not a new concept to marketing professionals. In fact, I spend a great deal of time on that subject in The Dynamic Manager's Guide To Marketing and Advertising. The way he applies the rule to social networking ...more
Thom Normant
This book provides a comprehensive and easily digestible kick starter fro anyone looking to get involved in online content marketing: either to promote your business, charity or even your garage band.
Completely devoid of the "American dream" power of attraction cheesiness that pervades the work of so many so called online marketing gurus, this book is straight forward, practical and routed in the reality of business.
While anyone who is already operating in this industry has probably already come
...more
Jessica
This was required reading in two or three courses in college. It was never used much but when I did read it, I was usually underwhelmed. Most of the text seemed dry and unhelpful but maybe I should give it a try again.
The blogging section was useful and it helped a lot with my assignments involving blogs which is why it has three stars.
columbialion
In a flat world business environment, author Scott offers a brilliant primer on adapting flat world technology to align to marketing and PR needs. Scott is unapologetic when he claims that his "New Rules" will win over the old ways of print and paper media that just doesn't cut the mustard anymore. Savvy PR and marketing managers now employ webinars, blogs, RSS feeds, imbedded video and podcasts to push the communication boundaries in order to promote their businesses and capture new global cus ...more
Dwayne
May 27, 2011 Dwayne rated it 5 of 5 stars  ·  review of another edition
Recommends it for: @Technorati
I found this book really intriguing. While I had a basic understanding of the social media marketing approach, I learned quite a few times from this book. David does a great job of giving his straight-forward advice and input while throwing in appropriate examples in along the way. All in all, this book brings together a great overview of the options we now have in today's marketing and public relations world. While there are some that still want to stick solely to the older, traditional means o ...more
Kate
I read chapters here and there as needed. This book is a great reference for the most effective ways to use social media platforms, blogs, videos, etc. It gives meaningful insight to the ever-changing world of marketing and PR that I found to be helpful.
Deneen Vukelic
As I launch my new book to an audience who are seriously technology savvy, this book has given me great ideas, lots of food for thought. Will edit this review, once I see how easy it is to apply what I learned.
Beth Jusino
Once upon a time, we had to rely on someone else to tell the world about our service/product/candidate/program/opportunity. But then the Internet happened. And our ways to share expanded past paid advertising and indirect press mentions. Scott takes apart the way the world has changed and provides practical, step-by-step ways for marketers to understand the Internet. Given the rate of change, it's a tough subject for a book; this second edition was released in 2010 and is already dated with some ...more
Julianne Shapiro
Learn how to save your company loads on advertising and execute these FREE strategies. Fantastic book (although a bit outdated) that approaches a business plan for the digital age in one organized book. Learn why advertising agencies and public relations are obsolete if you haven't already noticed a paradigm shift. A must-read source if you have your own business, and you're considering how to approach your marketing and website content. Also a wonderful book if you're looking to revamp your str ...more
Katerina
I think this book is worth reading not only for marketers. it concerns everyone. the potential clients also. How do you make a choice of what to buy - go search in the internet - don't just follow the gloss. And just internet users ( basically everyone) social media is around us so it can be useful to see how it works.
Kevin Spear
This is the biggest book I've found on digital marketing so far. It is well worth the read and appears applicable even though it's two years old as of 2015. There are enough stories and real world examples to make the book interesting along with helpful, practical tips. I would recommend it to anyone in marketing today.
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social media/addiction 1 4 Jul 07, 2013 01:27PM  
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Follow David on Twitter: @dmscott

David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around
...more
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