false<![CDATA[The Brand Gap: Revised Edition (2nd Edition)]]>2907332The second edition features a 220-term brand glossary and a premium softcover binding. <br> <br> <b>THE BRAND GAP</b> is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brandâ€*—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:<br> <br> • a new definition of brand<br> • the five essential disciplines of brand-building<br> • how branding is changing the dynamics of competition<br> • the three most powerful questions to ask about any brand<br> • why collaboration is the key to brand-building<br> • how design determines a customer’s experience<br> • how to test brand concepts quickly and cheaply<br> • the importance of managing brands from the inside <br> <br> FROM THE BACK COVER<br> <br> Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.â€* This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.â€*<br> <br> “The surprise book of the year!â€* —John Moore, Fast Company <br> <br> “The first book on brand that seems fresh and relevant.â€* —Ric Grefe, executive director of AIGA, the professional association for design<br> <br> “A pleasure to read.â€*—David A. Aaker, author of BRAND PORTFOLIO STRATEGY and BUILDING STRONG BRANDS<br> <br> “Cuts to the heart of what brand is all about.â€* —Susan Rockrise, worldwide brand director, Intel<br> <br> “Read this book before your competitors do!â€* —Tom Kelley, general manager, IDEO<br> <br> FROM THE INSIDE FLAPS<br> <br> “A pleasure to read. THE BRAND GAP consistently provides deep, practical insights in a light, visual way. Discover the power of imagery and the role of research in building a heavy-duty brand—without the heavy-duty reading.â€* —David Aaker, author of BRAND LEADERSHIP and BUILDING STRONG BRANDS<br> <br> “Finally, a book that cuts to the heart of what brand is all about—connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage.â€* —Susan Rockrise, Worldwide Brand Director, Intel<br> <br> In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions.â€* —Kurt Kuehn, senior VP of worldwide marketing and sales, UPS<br> <br> “This is not just another book on brand. This is the ONLY book you’ll need to read in business, engineering, and design school.â€* —Clement Mok, design entrepreneur<br> <br> “A well-managed brand is the lifeblood of any successful company—and Neumeier shows us exactly how to do it. Read this book before your competitors do!â€* —Tom Kelley, general manager of IDEO, co-author of THE ART OF INNOVATION <br> <br> “THE BRAND GAP couldn’t be more timely. Just when we’re at our most skeptical about corporate motives, along comes a book that shows how to evaluate and develop a brand in a straightforward and honest manner.â€* —David Stuart, co-founder of The Partners, co-author of A SMILE IN THE MIND<br> <br> “Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: ‘Do customers perceive a difference that’s desirable?’â€* —Steve Harrington, director of strategy and operations, Hewlett-Packard<br> <br> “The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It’s now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials.â€* —Brian Collins, executive creative director, Ogilvy & Mather Worldwide <br> <br> <br> <br>2820662003The Brand Gap: Revised Edition (2nd Edition)total:152|5:44|4:66|3:35|2:7|1:0|1526032523241falsefalseTue Jan 01 00:00:00 -0800 2008Sat Jan 19 18:57:25 -0800 2008Sat Jan 19 19:08:48 -0800 2008
gut feeling about something. Which is only...more...]]>
40falsefalseFri Oct 02 00:00:00 -0700 2009Thu Oct 01 22:16:12 -0700 2009Thu Oct 01 23:19:24 -0700 2009
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50falsefalseFri Jul 25 09:03:04 -0700 2008Fri Jul 25 09:03:23 -0700 2008
Marty Neumeier
Peachpit Press
This is an expanded edition of a book first published in 2003. In it, Neumeier develops in greater depth several basic ideas about how to bridge a gap between busin...more...]]>
50falsefalseTue Aug 21 00:00:00 -0700 2007Wed Jun 25 13:56:41 -0700 2008Fri Oct 31 13:21:07 -0700 20082 (or so...) The Story: Neumeier's books are a combination of picture book, real-life examples, and strategy insight. The Brand Gap focuses on the five points that...more...]]>
50falsefalseFri Dec 19 00:00:00 -0800 2008Tue Dec 16 11:20:49 -0800 2008Fri Dec 19 15:10:43 -0800 2008
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40falsefalseSat Jan 01 00:00:00 -0800 2005Mon Mar 09 17:48:23 -0700 2009Mon Mar 09 17:51:17 -0700 200950falsefalseSun Jun 01 00:00:00 -0700 2008Wed Oct 28 06:04:04 -0700 2009Wed Oct 28 06:06:16 -0700 200940falsefalseFri Feb 29 00:00:00 -0800 2008Fri Feb 29 13:32:14 -0800 2008Fri Feb 29 13:37:54 -0800 2008
I'm glad I now have, as Neumeier has distilled "branding" down to it's essence. Full of great truths like "the brand isn't what...more...]]>
50falsefalseWed Oct 14 15:04:39 -0700 2009Wed Oct 14 15:05:09 -0700 200940falsefalseTue Jan 01 00:00:00 -0800 2008Tue Jul 07 09:09:18 -0700 2009Tue Jul 07 09:09:47 -0700 200900falsefalseTue Aug 04 14:07:31 -0700 2009Thu Aug 06 19:02:49 -0700 200920truefalseMon Oct 01 00:00:00 -0700 2007Tue Oct 02 17:06:46 -0700 2007Tue Oct 02 17:06:46 -0700 2007 i also learned very little in terms...more...]]>
40falsefalseTue Nov 03 09:42:21 -0800 2009Wed Nov 04 03:52:41 -0800 200950falsefalseWed Aug 01 00:00:00 -0700 2007Sun Aug 26 15:23:25 -0700 2007Tue Aug 28 08:56:31 -0700 2007
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30falsefalseTue Jan 29 13:33:46 -0800 2008Tue Jan 29 13:36:04 -0800 200840falsefalseThu Nov 01 00:00:00 -0700 2007Tue Nov 13 17:49:29 -0800 2007Sat Jan 05 07:18:37 -0800 200850falsefalseSun Oct 05 12:54:49 -0700 2008Sun Oct 05 12:55:44 -0700 200820truefalseThu Jun 12 00:00:00 -0700 2008Thu Jun 12 06:57:10 -0700 2008Thu Jun 12 07:08:18 -0700 2008
The Dictionary of Brand from cover to cover, instead of The Brand Gap. They have the same information, but the Dictionary takes about 30 minutes to read.]]>
40falsefalseFri Aug 01 00:00:00 -0700 2003Wed Nov 07 22:38:58 -0800 2007Wed Nov 07 22:41:18 -0800 200750falsefalseTue May 01 00:00:00 -0700 2007Fri Jun 15 11:18:02 -0700 2007Fri Jun 15 11:19:06 -0700 2007
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