<![CDATA[Groundswell: Winning in a World Transformed by Social Technologies]]>

false <![CDATA[Groundswell: Winning in a World Transformed by Social Technologies]]>

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Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now. When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity. Using tools and data straight from Forrester, you ll learn how to: Evaluate new social technologies as they emerge Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image. "Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?" Seth Godin, author, Meatball Sundae "This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible." Scott Cook, Founder and Chairman of the Executive Committee, Intuit Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success. Cathie Black, President, Hearst Magazines "The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition." John T. Chambers, Chairman and CEO, Cisco "Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media." Christina Norman, President, MTV Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject. Clark Kokich, CEO, Avenue A | Razorfish "Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape." Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age

2922453

2008

Groundswell: Winning in a World Transformed by Social Technologies

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3 1 false false Tue Jul 01 00:00:00 -0700 2008 Sat Aug 16 20:12:23 -0700 2008 Sat Aug 16 20:13:51 -0700 2008 http://sunset-stories.typepad.com/sunset...

Nearly everything I do in marketing has to do with the groundswell, the current movement of everything Web 2.0, blogs, viral, social networks and more. Or simply put, people + technology.

I also happen to live at ground zero for all t...more...]]> 5 0 false false Mon Dec 01 00:00:00 -0800 2008 Fri Dec 26 14:41:01 -0800 2008 Fri Dec 26 14:46:30 -0800 2008 more...]]> 3 0 false false Sat Aug 01 00:00:00 -0700 2009 Sat Aug 01 10:48:02 -0700 2009 Sat Aug 01 10:55:44 -0700 2009 more...]]> 3 0 false false Fri Nov 28 00:00:00 -0800 2008 Mon Nov 10 19:29:05 -0800 2008 Fri Nov 28 21:16:07 -0800 2008 1 more...]]> 5 0 false false Sat Nov 01 00:00:00 -0700 2008 Wed Apr 15 16:09:23 -0700 2009 Wed Apr 15 16:20:58 -0700 2009 more...]]> 3 0 false false Wed Apr 01 00:00:00 -0700 2009 Fri May 08 09:42:26 -0700 2009 Fri May 08 09:46:19 -0700 2009
Definitely inspired me to want to set up blog...more...]]> 4 0 false false Fri Oct 30 00:00:00 -0700 2009 Fri Sep 18 06:43:13 -0700 2009 Sat Oct 31 09:27:40 -0700 2009 more...]]> 3 0 false false Mon Dec 29 00:00:00 -0800 2008 Thu Dec 25 16:45:17 -0800 2008 Mon Dec 29 09:18:54 -0800 2008
I like that this is a quick read, and even though a lot of the in...more...]]> 2 0 false false Sun Nov 02 00:00:00 -0700 2008 Tue Oct 07 06:58:05 -0700 2008 Sun Nov 02 23:56:35 -0800 2008
The authors define "groundswell" as: ...more...]]> 5 0 false false Sat Jan 17 06:46:34 -0800 2009 Sat Jan 17 06:49:58 -0800 2009 more...]]> 0 0 false false Tue Jan 06 09:56:47 -0800 2009 Tue Jan 06 09:57:43 -0800 2009
* Why Read This Book: Social Media isn’t going away. This book shows you how to weed through the morass of soc...more...]]> 3 0 false false Fri Aug 08 00:00:00 -0700 2008 Tue Jun 10 18:33:43 -0700 2008 Sat Aug 09 07:46:14 -0700 2008 more...]]> 4 0 false false Thu Feb 26 00:00:00 -0800 2009 Thu Feb 19 23:31:51 -0800 2009 Thu Feb 26 22:41:54 -0800 2009 more...]]> 4 0 false false Sat Jan 17 07:00:19 -0800 2009 Tue Dec 30 07:36:00 -0800 2008 Sat Jan 17 07:00:19 -0800 2009 more...]]> 4 0 false false Tue Sep 01 00:00:00 -0700 2009 Wed Oct 28 05:20:07 -0700 2009 Wed Oct 28 05:21:49 -0700 2009 more...]]> 4 0 false false Wed Feb 18 00:00:00 -0800 2009 Fri Jan 23 14:43:08 -0800 2009 Sun Feb 22 15:10:53 -0800 2009 more...]]> 4 0 false false Sun Feb 01 00:00:00 -0800 2009 Wed Mar 25 20:18:01 -0700 2009 Sat Jun 06 11:17:07 -0700 2009 more...]]> 4 0 false false Wed Apr 08 00:00:00 -0700 2009 Thu Apr 02 20:24:57 -0700 2009 Wed Apr 08 21:24:16 -0700 2009 more...]]> 4 0 false false Fri Aug 28 07:41:50 -0700 2009 Fri Aug 28 07:44:14 -0700 2009 3 0 false false Wed Apr 01 00:00:00 -0700 2009 Thu Jul 02 21:45:35 -0700 2009 Thu Jul 02 21:48:19 -0700 2009