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The Game-Changer

3.55  ·  Rating Details  ·  223 Ratings  ·  18 Reviews
How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his
Hardcover, 352 pages
Published April 8th 2008 by Crown Business (first published January 1st 2008)
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Jan 31, 2016 Manu rated it it was amazing
Great work by Lafley and Ram Charan. A very well written & organized book detailing the value of innovation in driving organic growth in a company by helping executives formulate winning strategies focused on "where to play & how to win" in the market place.

Innovation is a very catchy word in many corporate presentations but this is first time I have come across a text which has drilled down into the heart of innovation and how customer (real boss in any company) is at the center of inno
Nov 21, 2008 Nick rated it liked it
P&G has made a success by institutionalizing relentless innovation. Unfortunately, you have to dig deep into this bland book to find out how P&G went from a classic, bureaucratic not-invented-here organization to a dynamic, fast-moving, consumer-oriented company that has given us the likes of the Swiffer and those strips that whiten your teeth. It turns out that at the heart of their innovation was essentially setting up lots of different in-house 'skunk works' whose job it was to consta ...more
Mar 19, 2011 Amanda rated it liked it
Written by the former CEO of P&G, the approach to innovation was naturally consumer-centric, but the guidance is also transferrable to business-to-business scenarios. Regardless, it was interesting to hear some of the stories behind the development of well-known brands.
Barbara Brien
Sep 16, 2012 Barbara Brien rated it it was ok
I bought this book while in grad school because it was quoted in one of the texts I was assigned. The quote was great, but I found the book not as engaging. I ended up never finishing the book, and while I still own it and could finish it someday, I doubt I will.
Nov 05, 2010 Aaron added it
Nothing outstanding, but there are a few nice little learnings from the document. I liked the two moments of truth for product, once when the customer selects the product, and second when they go home and use the product - whether it lives up to its claims
Aug 24, 2008 Whitney marked it as to-read
Shelves: business
folks at P&G. reinvent business & beat rivals - customer understanding is key. "employees glean new ideas from suppliers & even rivals, and spend time living with customers in order to undertand their desires." (WSJ B2 Haymowitz 6/30/08)
Michael Graber
This is a profound text, serving as a blueprint on how companies actual set up, perform, and measure innovation and integrate innovations (as opposed to "inventions" which are defined as not bringing in revenue) into the culture.
Jul 11, 2009 Yutaka rated it liked it  ·  review of another edition
Shelves: 2009

(2009/06/14) ほぼ読み切ったので、残りは気が向いたら読む・・
Holly Green
Feb 14, 2012 Holly Green rated it really liked it
Enjoyed the stories from Lafley and the telling of the P&G journey. There are some good points and tips to take away for any organization.
Feb 20, 2009 Paul rated it liked it
Shelves: business
Amazing what can be done with a billiondollar R&D budget!
Dows provide good insight into the best CPG company of all time.
Jul 01, 2008 Sanji rated it liked it
Pretty good overview of how P&G looks at Innovation and how they are structured - strong emphasis on a customer centric approach
Mar 10, 2009 Allison rated it liked it
Shelves: business-books
so-so book. I read this book for his example of how P&G collects new product three stars for that description
Sep 26, 2008 Peter rated it it was ok
Not bad for a buzzy business book. The chapter on understanding customers is pretty much essential reading.
Jan 31, 2013 غسان rated it really liked it  ·  review of another edition
A very unique subject that describes innovation from ideas to real products.
Hisham Alamoudi
Nov 21, 2011 Hisham Alamoudi rated it it was amazing
Charam and Lafely are two of the best in Innivation and execution
Eric Morgan
Nov 09, 2011 Eric Morgan rated it liked it
Shelves: own
Great insight into how innovation can be baked into a business.
May 05, 2014 Vadiraj rated it really liked it
Shelves: i-own
Great ideas and good narration on innovation
Ks Pillai
Aug 09, 2011 Ks Pillai rated it it was amazing
Ram Charan Classic, interesting in sights
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