Sign in with Facebook
Loading...
The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.
Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his...more
Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his...more
Hardcover, 352 pages
Published
April 8th 2008
by Crown Business
(first published January 1st 2008)
Friend Reviews
To see what your friends thought of this book,
please sign up.
This book is not yet featured on Listopia.
Add this book to your favorite list »
Community Reviews
(showing
1-30
of
295)
P&G has made a success by institutionalizing relentless innovation. Unfortunately, you have to dig deep into this bland book to find out how P&G went from a classic, bureaucratic not-invented-here organization to a dynamic, fast-moving, consumer-oriented company that has given us the likes of the Swiffer and those strips that whiten your teeth. It turns out that at the heart of their innovation was essentially setting up lots of different in-house 'skunk works' whose job it was to consta...more
I bought this book while in grad school because it was quoted in one of the texts I was assigned. The quote was great, but I found the book not as engaging. I ended up never finishing the book, and while I still own it and could finish it someday, I doubt I will.
Sep 26, 2011
Michael Graber
added it
This is a profound text, serving as a blueprint on how companies actual set up, perform, and measure innovation and integrate innovations (as opposed to "inventions" which are defined as not bringing in revenue) into the culture.
Written by the former CEO of P&G, the approach to innovation was naturally consumer-centric, but the guidance is also transferrable to business-to-business scenarios. Regardless, it was interesting to hear some of the stories behind the development of well-known brands.
Enjoyed the stories from Lafley and the telling of the P&G journey. There are some good points and tips to take away for any organization.
A very unique subject that describes innovation from ideas to real products.
Charam and Lafely are two of the best in Innivation and execution
Great insight into how innovation can be baked into a business.
Nov 05, 2010
Aaron
added it
Nothing outstanding, but there are a few nice little learnings from the document. I liked the two moments of truth for product, once when the customer selects the product, and second when they go home and use the product - whether it lives up to its claims
folks at P&G. reinvent business & beat rivals - customer understanding is key. "employees glean new ideas from suppliers & even rivals, and spend time living with customers in order to undertand their desires." (WSJ B2 Haymowitz 6/30/08)
so-so book. I read this book for his example of how P&G collects new product ideas...so three stars for that description
Amazing what can be done with a billiondollar R&D budget!
Dows provide good insight into the best CPG company of all time.
Dows provide good insight into the best CPG company of all time.
Pretty good overview of how P&G looks at Innovation and how they are structured - strong emphasis on a customer centric approach
Not bad for a buzzy business book. The chapter on understanding customers is pretty much essential reading.
Ram Charan Classic, interesting in sights
May 30, 2013
Scott Lukas
marked it as to-read
May 27, 2013
Alaa
marked it as to-read
Jun 15, 2013
Ben
added it
May 13, 2013
Tan Shian
marked it as to-read
May 02, 2013
James Sidwa
marked it as to-read
Apr 21, 2013
Harsha Prakash
marked it as to-read
Apr 14, 2013
Joshua
is currently reading it
There are no discussion topics on this book yet.
Be the first to start one »
