false 28815 4 Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. 29303 1983 Influence: The Psychology of Persuasion (Collins Business Essentials) total:624|5:285|4:224|3:98|2:16|1:1| 624 2648 1273 117 5 5 false false Thu Nov 20 22:08:09 -0800 2008 Thu Nov 20 22:08:41 -0800 2008
Recommended? YES. Buy it now if you haven’t read it.

Table of contents:
1 Weapons of Influence
2 Reciprocation: The Old Give and Take…and Take
3 Commitment and Consist...more...]]> 5 2 false false Thu Nov 20 00:00:00 -0800 2008 Mon Dec 01 13:18:12 -0800 2008 Mon Dec 01 13:24:09 -0800 2008 more...]]> 5 1 false false Tue Jul 17 20:30:39 -0700 2007 Thu Aug 09 10:15:04 -0700 2007 more...]]> 5 1 false false Fri Feb 01 00:00:00 -0800 2008 Tue Feb 12 01:36:20 -0800 2008 Tue Feb 12 01:51:52 -0800 2008 more...]]> 5 1 false false Mon Jan 01 00:00:00 -0800 2007 Tue Dec 23 19:33:06 -0800 2008 Tue Dec 23 19:34:42 -0800 2008 4 0 false false Tue May 19 00:00:00 -0700 2009 Tue May 19 04:49:19 -0700 2009 Tue May 19 05:01:21 -0700 2009 Robert Cialdini examines the social psychology behind compliance, with the goal of helping us understand the "weapons of mass persuasion"...more...]]> 2 0 false true Wed Feb 25 00:00:00 -0800 2009 Sat Apr 04 00:06:39 -0700 2009 Sat Apr 04 00:38:43 -0700 2009
Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity.

"We should try to repay, in kind, what another person has provided u...more...]]> 3 1 false false Tue Jul 08 19:30:31 -0700 2008 Tue Jul 08 19:34:26 -0700 2008 more...]]> 4 1 false false Sat Jan 26 13:01:17 -0800 2008 Sat Jan 26 13:03:21 -0800 2008
I see this stuff abused all the time, to spin democ...more...]]> 4 0 false false Tue Apr 07 09:14:58 -0700 2009 Mon Mar 30 09:07:10 -0700 2009 Tue Apr 07 09:14:58 -0700 2009 more...]]> 0 0 false false Sat Dec 27 00:00:00 -0800 2008 Wed Jan 21 22:37:50 -0800 2009 Wed Jan 21 22:44:06 -0800 2009
Also, it should be noted that this is not a "how to" book on Persuasion, and is not targeted at the...more...]]> 0 0 false false Sat Mar 07 16:42:08 -0800 2009 Tue Mar 10 21:11:13 -0700 2009
(aside: i was rea...more...]]> 5 0 false false Sun Jun 01 00:00:00 -0700 2008 Tue Jan 13 01:07:03 -0800 2009 Tue Jan 13 01:19:25 -0800 2009 more...]]> 3 0 false false Thu May 14 00:00:00 -0700 2009 Thu Apr 30 13:16:09 -0700 2009 Thu May 14 11:26:23 -0700 2009
Some of it, tho...more...]]> 5 0 false false Mon Dec 01 00:00:00 -0800 2008 Sun Nov 23 11:21:09 -0800 2008 Tue Dec 09 08:28:57 -0800 2008
The book is broken up in...more...]]> 5 0 false false Thu Jan 01 00:00:00 -0800 2004 Tue Mar 03 14:54:07 -0800 2009 Tue Mar 03 15:09:31 -0800 2009
On the other hand, it's a study of how and why soc...more...]]> 4 0 false false Thu May 01 00:00:00 -0700 2008 Mon May 19 13:18:48 -0700 2008 Mon May 19 13:28:52 -0700 2008
As I read how easily people can be "...more...]]> 5 0 false false Fri Jul 24 00:00:00 -0700 2009 Fri Jul 24 15:07:59 -0700 2009 Fri Jul 24 15:10:17 -0700 2009 more...]]> 4 0 false false Sun Apr 01 00:00:00 -0700 2007 Tue Dec 02 08:16:51 -0800 2008 Tue Dec 02 08:18:58 -0800 2008 more...]]> 4 0 false false Sat Sep 01 00:00:00 -0700 2007 Fri Mar 06 03:45:42 -0800 2009 Fri Mar 06 03:45:42 -0800 2009 more...]]>