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Book cover for Influence: The Psychology of Persuasion Book Details

Influence: The Psychology of Persuasion

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-fiveMoreInfluence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Less

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Community Reviews

Sundeep

rated it it was amazing
over 3 years ago

Summary: This book can’t be summarized. It can only be very, very strongly recommended.

Recommended? YES. Buy it now if you haven’t read it.

Table of contents:
1 Weapons of Influence
2 Reciprocation: The Old Give and Take…and Take
3 Commitment and Consistency: Hobgoblins of th... Read full review
Mark Cheverton

rated it it was amazing
over 3 years ago

Shelves: business , marketing
Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're be... Read full review
Abubakar Mehdi

rated it it was amazing
about 1 year ago


A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the “daddy” of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter... Read full review
John Spillane

rated it it was amazing
3 months ago

Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues.

I would recommend this to anyone and will definitely listen to it again.

I tired one of his technique... Read full review
David

rated it it was amazing
almost 10 years ago

Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more accomplices would look up into the sky; the more accomplices the more likely people would look up into the sky to see what they were seeing. At one point... Read full review
Rachel

rated it it was amazing
about 2 years ago

Shelves: psychology
So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. So I thought I'd know much of what was in this book already. While I was familiar with some of it, there were a number of tricks I hadn'... Read full review
Петър Стойков

rated it it was amazing
about 1 year ago

Да си го кажем направо - някои хора не мислят много. Не защото ги боли глава, а просто защото са прости. Това което сложните (т.е. тия дето не са прости) хора рядко забелязват обаче е, че и те самите често не мислят много. Това е поради устройството на мозъка ни и начина,... Read full review
Elius

rated it it was amazing
about 5 years ago

Shelves: non-fiction , 2012-books , psychology , favourites
I have read a fair amount of literature about psychology, group dynamics and social influence - mostly from various little articles and blogs in the net, so although I knew many of the topics covered in the book, I am pleasantly surprised that I didn't know most of it. No... Read full review
Amir

rated it it was amazing
about 5 years ago


Brilliant book! I first read Cialdini book several years ago and I try to make it my routine to read it at least every year since then. Professor Cialdini through many fascinating examples leads us on a journey to find how we are being persuaded to act and react in many w... Read full review
Loïc Bicamumpaka

rated it it was amazing
over 1 year ago

"Just what are the factors that cause one person to say YES to another person?
All the weapons of influence discussed in this book work better under some conditions than under others.

1. RECIPROCITY - The rule says that we should try to repay, in kind, what another person h... Read full review

Other Books by this Author

  • Pre-Suasion: A Revolutionary Way to Influence and Persuade
    Pre-Suasion: A Revolutionary Way to I...
    by Robert B. Cialdini
  • The Small Big: Small Changes That Spark Big Influence
    The Small Big: Small Changes That Spa...
    by Robert B. Cialdini
  • Influence: Science and Practice: The Comic
    Influence: Science and Practice: The ...
    by Robert B. Cialdini
  • Instant Influence: How to Get What You Want in Any Business Situation
    Instant Influence: How to Get What Yo...
    by Robert B. Cialdini
  • Persuasão e Influência: Como Pequenas Mudanças Podem Gerar Grandes Resultados
    Persuasão e Influência: Como Pequenas...
    by Robert B. Cialdini
  • Feeling Good about Saying No
    Feeling Good about Saying No
    by Robert B. Cialdini
  • Executive Briefing: The Power of Persuasion
    Executive Briefing: The Power of Pers...
    by Robert B. Cialdini
  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways t...
    by Noah J. Goldstein
  • Die Psychologie des Überzeugens
    Die Psychologie des Überzeugens
    by Robert B. Cialdini

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Book Details

Paperback, 320 pages
Published December 26th 2006 by HarperBusiness (first published 1984
ISBN
006124189X (ISBN13: 9780061241895)
Edition Language
English
Original Title
Influence: The Psychology of Persuasion

About this Author

160932. ux50 Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2...
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Quotes

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
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Embarrassment is a villain to be crushed.
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Where all think alike, no one thinks very much. —WALTER LIPPMANN
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