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Book cover for Influence: The Psychology of Persuasion Book Details

Influence: The Psychology of Persuasion

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-fiveMoreInfluence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Less

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Community Reviews

Jerry

rated it really liked it
over 9 years ago

I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further.

I see this stuff abused all the time, to spin... Read full review
Daniel

rated it really liked it
about 6 years ago

With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended.
Another fas... Read full review
Hans

rated it really liked it
about 2 years ago

Shelves: psychology
'Know Thyself' is not just a catchy cliché, it was for centuries a central spiritual imperative. Reading books like this only remind one of why it is so important. Even with modern psychology the average person understands so very little about themselves, their drives, wh... Read full review
Nyamka Ganni

rated it really liked it
over 1 year ago

Shelves: charlie-munger-list , business , psychology , non-fiction , my-best-reads-in-2014
Бас л хүн бүр уншууштай ном. Та хүсээгүй эсвэл төлөвлөөгүй худалдан авалт хийх бүртээ, бусдын ятгалаганд орох болгондоо яаж яваад "за" эсвэл "тэгье" гэж хэлэхэд хүрснээ гайхдаг бол энэ номыг санал болгоё. Бусдаар хүссэнээ хийлгүүлэх, бусдыг өөрийн талд эргүүлэх маш олон а... Read full review
Martin

rated it really liked it
over 1 year ago

Shelves: non-fiction , audiobooks
Všelijaké self-hack a self-help knihy se u mě většinou míjí účinkem, ale přesto jsem Zbraním vlivu díky výborným ohlasům šanci dal. A dobře jsem udělal. Dokonce by mi vůbec nevadilo, kdyby kniha byla obsáhlejší. V názorných příkladech prokládanými přiměřeně dlouhými úseky... Read full review
عبدالرحمن عقاب

rated it really liked it
almost 4 years ago

رغم أن الكتاب في مجال التأثير وإغراء الناس( وليس إقناعهم) إلا أنه يعتبر مرجع جيد في مجال علم النفس الاجتماعي. أسلوبه جميل وواضح وأمثلته متنوعة حية مشاهدة. وأما تلك التي من عالم الأسماك والمخلوقات البرية فممتعة :-)
أظن أن المهتمين بعلم النفس الاجتماعي لن يجدوا فيه جديدا ولك... Read full review
Raeden Zen

rated it really liked it
4 months ago

I started out in the Kindle edition then switched to the audio book. Good narration, interesting topic, intriguing insight into human behavior and psychology.
Aditia Dwiperdana

rated it really liked it
about 2 months ago

This is one of the must-read book about psychology and marketing. A lot of techniques used by marketer and sales person are written with detail. Even if you are not currently in sales role, you will get benefit from reading this book. At least you will know when the insur... Read full review
Truant Memphis

rated it really liked it
5 months ago

This was very interesting to read. Mr. Cialdini did an excellent job of writing a scholarly text that is accessible and doesn't immediately make you want to take a nap.

Even though the book has been updated, a lot of the original examples and case studies in the book are o... Read full review
Marjon

rated it really liked it
almost 2 years ago

Shelves: non-fiction
Hoe eenvoudig het is om ons te misleiden wordt effectief en duidelijk uitgelegd in dit boek. Meermaals dacht ik "dat zou mij niet overkomen", terwijl nog een keertje dieper nadenken een aantal voorbeelden opleverde van toen het ook bij mij heeft gewerkt.... Ongelofelijk!... Read full review

Other Books by this Author

  • Pre-Suasion: A Revolutionary Way to Influence and Persuade
    Pre-Suasion: A Revolutionary Way to I...
    by Robert B. Cialdini
  • The Small Big: Small Changes That Spark Big Influence
    The Small Big: Small Changes That Spa...
    by Robert B. Cialdini
  • Influence: Science and Practice: The Comic
    Influence: Science and Practice: The ...
    by Robert B. Cialdini
  • Instant Influence: How to Get What You Want in Any Business Situation
    Instant Influence: How to Get What Yo...
    by Robert B. Cialdini
  • Persuasão e Influência: Como Pequenas Mudanças Podem Gerar Grandes Resultados
    Persuasão e Influência: Como Pequenas...
    by Robert B. Cialdini
  • Feeling Good about Saying No
    Feeling Good about Saying No
    by Robert B. Cialdini
  • Executive Briefing: The Power of Persuasion
    Executive Briefing: The Power of Pers...
    by Robert B. Cialdini
  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways t...
    by Noah J. Goldstein
  • Die Psychologie des Überzeugens
    Die Psychologie des Überzeugens
    by Robert B. Cialdini

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Book Details

Paperback, 320 pages
Published December 26th 2006 by HarperBusiness (first published 1984
ISBN
006124189X (ISBN13: 9780061241895)
Edition Language
English
Original Title
Influence: The Psychology of Persuasion

About this Author

160932. ux50 Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2...
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Genres

Quotes

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
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Embarrassment is a villain to be crushed.
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Where all think alike, no one thinks very much. —WALTER LIPPMANN
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