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Book cover for Influence: The Psychology of Persuasion Book Details

Influence: The Psychology of Persuasion

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-fiveMoreInfluence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Less

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Community Reviews

Richard

rated it it was ok
about 2 years ago

Shelves: for-school , psych-sw-etc
It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I keep finding myself wishing it were better researched and better reasoned. I guess I shouldn't be surprised that such a popular book is so loaded with... Read full review
Cyndi

rated it it was ok
4 months ago

Although this book is informative it is also repetitive. It states that a vast majority of people don't think for themselves and go along with the majority. I might have believed some of that, but I read.
Every day more and more web sites open up with alternating viewpoi... Read full review
Ahmed Korayem

rated it it was ok
about 3 years ago

Shelves: psychology
There are tricks that compliance practitioners usually use to make people take decisions with minimal thoughts. These tricks are based on some psychological triggers that lead people to prefer taking shortcuts in their thinking process. The book describes six of the mostl... Read full review
Samuel Brown

rated it it was ok
over 2 years ago

Decent overview of marketing psychology written for a trade audience. Book is dated now in terms of the underlying psychology but is potentially a useful quick read for someone interested in certain psychological ideas about marketing strategies. It's largely been superse... Read full review
Maxwell Foley

rated it it was ok
6 months ago

This book seems to have attracted a vast degree of prestige, establishing itself as the book on persuasion. Read this book, I was told, and you will never see the world the same way again, as you will be able to view the unseen levers that manipulate people by provoking p... Read full review
Pavel Moiseenko

rated it it was ok
4 months ago

Shelves: Научпоп
Черт его знает. Многое в книге кажется убедительным, что-то откровенной чушью. Чалдини пишет о том, что люди совершают поступки на основе фундаментальных стереотипов. Такое стереотипное мышление помогает быстрее принимать решения, не анализируя все «за» и «против». Как пр... Read full review
Antonio Dimitrov

rated it it was ok
9 days ago

This book has some interesting stories, but a lot of them are also boring and time-wasting. I do not agree with all of the authors philosophy, especially not with the story of Sara and Tim, where Cialdini is trying to explain how Sara made a mistake by choosing to marry h... Read full review
Chris

rated it it was ok
16 days ago

Shelves: 2017 , audiobook
Kann den Hype um das Buch nicht ganz verstehen. Liegt vermutlich am alter des Buches. Alle einzelnen Punkte, wie reziprozität, die Studien von Milgram, Pawlowscher Konditionierung, etc.
Auch der Preis für die Deutsche Ausgabe ist super überzogen. Vielleicht ist das neue Bu... Read full review

Other Books by this Author

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  • The Small Big: Small Changes That Spark Big Influence
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  • Influence: Science and Practice: The Comic
    Influence: Science and Practice: The ...
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  • Instant Influence: How to Get What You Want in Any Business Situation
    Instant Influence: How to Get What Yo...
    by Robert B. Cialdini
  • Persuasão e Influência: Como Pequenas Mudanças Podem Gerar Grandes Resultados
    Persuasão e Influência: Como Pequenas...
    by Robert B. Cialdini
  • Feeling Good about Saying No
    Feeling Good about Saying No
    by Robert B. Cialdini
  • Executive Briefing: The Power of Persuasion
    Executive Briefing: The Power of Pers...
    by Robert B. Cialdini
  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways t...
    by Noah J. Goldstein
  • Die Psychologie des Überzeugens
    Die Psychologie des Überzeugens
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Book Details

Paperback, 320 pages
Published December 26th 2006 by HarperBusiness (first published 1984
ISBN
006124189X (ISBN13: 9780061241895)
Edition Language
English
Original Title
Influence: The Psychology of Persuasion

About this Author

160932. ux50 Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2...
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Quotes

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
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Embarrassment is a villain to be crushed.
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Where all think alike, no one thinks very much. —WALTER LIPPMANN
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