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Book cover for Influence: The Psychology of Persuasion Book Details

Influence: The Psychology of Persuasion

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-fiveMoreInfluence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Less

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Community Reviews

Du4

rated it did not like it
about 2 years ago

Shelves: communication , ipad-books
This is a terrible book. Granted, I understand Cialdini is held in high regard for his analysis of "compliance professionals" but I found this book tedious, boring, and rife with self-reverance. It is by no means a 21st treatise on how influence works. I don't even recomm... Read full review
Jason

rated it did not like it
almost 3 years ago

Had to read this for work. It's pretty bad. The author seems to lose focus in each chapter and just blathers on making loose connections. This book might be worth a read if you have a complete lack of critical thinking skills or self-awareness because otherwise it's just... Read full review
Completeaerogeek

rated it did not like it
3 months ago

Do not buy this book if you are looking for accurate information. (I listened to the audiobook)

This book is very dated as its references make clear and while it does contain some information that may be useful, most of it is obvious in the extreme.

After discussing dodgy... Read full review
PS Pranika

rated it did not like it
6 months ago

I did not find it to be a great read. The ratings on Goodreads made me have high hopes from this book - it all fell flat when I actually read it.
Nick Marlin

rated it did not like it
3 months ago

A few good points however Thinking Fast and Slow much more in depth and illuminating
Leah

rated it did not like it
over 1 year ago

Shelves: couldn-t-finish
This book was on a list of books marketers should read. It's horrible. 10% of the way through, all I've learned if you give someone something they can be manipulated into doing something for you. It's been variations of the same story again and again. It may get better, b... Read full review
Oana

rated it did not like it
about 3 years ago

A complete waste of time!
Jude Bee

rated it did not like it
over 2 years ago

Can pop psych get trashier? Wait... there has always been a competition on that one. So the answer is yes, almost certainly. At some point.

Other Books by this Author

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    Pre-Suasion: A Revolutionary Way to I...
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  • The Small Big: Small Changes That Spark Big Influence
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  • Influence: Science and Practice: The Comic
    Influence: Science and Practice: The ...
    by Robert B. Cialdini
  • Instant Influence: How to Get What You Want in Any Business Situation
    Instant Influence: How to Get What Yo...
    by Robert B. Cialdini
  • Persuasão e Influência: Como Pequenas Mudanças Podem Gerar Grandes Resultados
    Persuasão e Influência: Como Pequenas...
    by Robert B. Cialdini
  • Feeling Good about Saying No
    Feeling Good about Saying No
    by Robert B. Cialdini
  • Executive Briefing: The Power of Persuasion
    Executive Briefing: The Power of Pers...
    by Robert B. Cialdini
  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways t...
    by Noah J. Goldstein
  • Die Psychologie des Überzeugens
    Die Psychologie des Überzeugens
    by Robert B. Cialdini

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Book Details

Paperback, 320 pages
Published December 26th 2006 by HarperBusiness (first published 1984
ISBN
006124189X (ISBN13: 9780061241895)
Edition Language
English
Original Title
Influence: The Psychology of Persuasion

About this Author

160932. ux50 Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2...
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Quotes

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
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Embarrassment is a villain to be crushed.
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Where all think alike, no one thinks very much. —WALTER LIPPMANN
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