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Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers
by
Bob Kealing
Brownie Wise, the first woman to appear on the cover of Business Week, was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity. A trailblazing businesswoman decades ahead of her time, Wise created the Tupperware "home party" phenomenon in the 1950s. Her drive and...more
Hardcover, 264 pages
Published
May 25th 2008
by University Press of Florida
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Dec 10, 2008
Lesley
rated it
3 of 5 stars
Recommends it for:
Tupperware and other home-based-party consultants
Shelves:
non-fiction
I picked up this book because I've known a few Tupperware consultants over the years, and used to be a Mary Consultant, myself. I was amazed to learn about Brownie Wise and her career, as I'd never heard of her before I read this book. She had an amazing business acumen that was allowed to shine in the early to mid-1950s with her meteoric rise with Tupperware, when the home-based party took off. Her fall from grace with the company was as intriguing as her rise, considering her prowess and visio...more
What an interesting read about the woman that helped make Tupperware a superstar in the 50s. If Brownie Wise had been a man, she'd have been considered a hard-nosed, successful business man. But, she wasn't a man. Therefore, she was painted as a bi***.
The writer did a great job of telling the facts and not painting anyone in a bad corner. Not a bad read.
The writer did a great job of telling the facts and not painting anyone in a bad corner. Not a bad read.
Oddball Earl Tupper knew he had something when he invented a flexible extruded plastic and could make resealable lightweight containers out of it, but he had no idea how to market it to a post-WWII America. Brownie Wise, single mother and marketing genius, harnessed home party selling and a new, suburban workforce of women to make Tupperware into a business jackpot--but the extravagant new headquarters, the sales parties (and the drunken boat crash), not to mention a powerful woman executive who...more
Tupperware Unsealed is a book about Tupperware in the 1950's and is an amazing story of pop culture and an American icon. The rise and fall of Brownie Wise is fascinating to me. She was the first woman to appear on the cover of Business Week, yet almost completely vanished from Tupperware less than five years later. Long before Disney came to Florida, Tupperware was the center of attention and the community's biggest star. Now the people of Central Florida barely knows the company exists. From t...more
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