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    <body><![CDATA[Fantastic. Carried this book around for ages and referred back to it again and again. Indi's mental models are relevant for any user experience professional as she gives us a tool to extract user needs that are valid for the long run. This is the stuff personas should be based on.  ]]></body>
    
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    <![CDATA[There is no single methodology for creating the perfect product--buy you can increase your odds.  One of the best ways is to understand users' reasons for doing things.  Mental Models gives you the tools to help you grasp, and design for, those reasons.  Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.]]>
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    <body><![CDATA[<a rel="nofollow" target="_blank" href="http://www.veen.com/jeff/archives/000978.html">Jeff recommends it</a> - and learning about good design is a must for any website architect.]]></body>
    
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    <body><![CDATA[This book is an excellent, comprehensive, and in-depth look at mental models.  ]]></body>
    
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