There is no single methodology for creating the perfect product--buy you can increase your odds. One of the best ways is to understand users' reas...
read full description
reviews
Sep 12, 2010
Ninakix
rated it: 
I never really enjoy using only one process to understand a situation, but rather I believe that using a bunch of different techniques to try to gain insight from a variety of perspectives. This book focuses on one very specific way to build a "mental model," and goes into extreme detail into how to do this. I read this book, and I know for sure that I can walk off and do this, but I also wish that rather than going into mind numbing depth in certain areas ("here's how to build a
More...
Oct 29, 2011
Publisher's description: http://rosenfeldmedia.com/books/mental-m...
"There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and succ More...
"There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and succ More...
Aug 13, 2010
Dave
rated it:
This book wasn't at all what I expected it would be. But in a good way.
My understanding of mental models came from Don Norman's The Design of Everyday Things, where he talks about a mental model being the concept someone has about how a product works. When a user's mental model for how something works doesn't match the model the people who made a product use, you end up with things that are really difficult to use, frustrating end users.
But this book is about a methodolog More...
My understanding of mental models came from Don Norman's The Design of Everyday Things, where he talks about a mental model being the concept someone has about how a product works. When a user's mental model for how something works doesn't match the model the people who made a product use, you end up with things that are really difficult to use, frustrating end users.
But this book is about a methodolog More...
Jul 08, 2011
Elisa
rated it:
This is an amazing look at mental models and how they impact design strategy. There are some wonderful techniques and processes included. My only concern that that most of us involved in corporate user experience don't have the time to implement all of the suggestions.
Well written and terrific.
Well written and terrific.
Oct 28, 2009
Bersi
rated it: 
Fantastic. Carried this book around for ages and referred back to it again and again. Indi's mental models are relevant for any user experience professional as she gives us a tool to extract user needs that are valid for the long run. This is the stuff personas should be based on.
Dec 21, 2011
Igor
rated it: 
Describes all details about getting your [potential] customer preferences. About making interview, extracting patterns, understading user needs, etc. Btw, it's more a reference book, or step-by-step guide, and it nothing without a practice.
Nov 24, 2011
Finding interesting alignment with Jeff Patton's work on Story Mapping.
Jul 26, 2011
Rae
rated it:
I was convinced to read this book to figure out what my Mental Model Konigi Omnigraffle template was for and their website suggested this book.
I think this is a really awesome way to do user personas and finding ways to match the design with the user's needs. The book is oddly detailed in some points explaining exactly how to use a particular program or save a file in a particular format. But overall it is a good step-by-step explanation.
I hope that I will be able to int More...
I think this is a really awesome way to do user personas and finding ways to match the design with the user's needs. The book is oddly detailed in some points explaining exactly how to use a particular program or save a file in a particular format. But overall it is a good step-by-step explanation.
I hope that I will be able to int More...
0 comments
like
(1 person liked it)
Jun 05, 2009
Jeff recommends it - and learning about good design is a must for any website architect.
Oct 24, 2008
Amber
rated it:
This book is an excellent, comprehensive, and in-depth look at mental models.
Feb 11, 2012
Feb 10, 2012
Feb 09, 2012
Feb 02, 2012
Feb 01, 2012
Jan 31, 2012
Jan 29, 2012
Jan 28, 2012
Jan 26, 2012
Jan 25, 2012
Jan 25, 2012
Jan 23, 2012
Jan 21, 2012
Jan 21, 2012
