Marketing and Communication for Architects: Fundamentals, Strategies and Practice
by Edgar Haupt
The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public rel...more
Paperback, 142 pages
Published July 1st 2002 by Birkhauser
(first published June 30th 1998)
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