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Designing Type

4.37 of 5 stars 4.37  ·  rating details  ·  103 ratings  ·  6 reviews
One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked rel ...more
Paperback, 224 pages
Published May 19th 2006 by Yale University Press (first published May 8th 2006)
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Ok, you slugged it through design school where you learned about typefaces like serif, sans serif, ornamental...the works. While you now know the difference between Bauhaus and Arial, you still don't know how to design a typeface. Designing Type can rescue you, especially if you need to design a typeface in a hurry for a client who demands something to go with his product line...

Author Karen Cheng, associate professor at the University of Washington's Visual Communication Design Program in Seatt
If you want to make you own typeface (font) this is the book that takes step by step. Even if you are interested in the minute detail of each letter, should the o be perfectly round or oval, this book is for you. It's a large format book and a feast for the eyes of those interested in font.
Alexandru Darie
Best book on type design. Must have for any graphic designer!
Why didn't my art teachers make me read this years ago?
Tony Go
the only girl there is

and she just isn't.

Lucis Appetentis
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