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Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies

3.40  ·  Rating Details  ·  234 Ratings  ·  30 Reviews
“A business without a dream is like a life without a purpose.”
—Michael Gerber

Dream • Vision • Purpose • Mission

These words have been defining the life of Michael Gerber, bestselling author and international small business guru. He created E-Myth Worldwide in 1977 to transform the way that small business owners grow their companies. Now he's created In The Dreaming Room as
Hardcover, 304 pages
Published March 4th 2008 by HarperBusiness
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Michael Tarpinian
If you read this book to completion, you should get a medal or cookie or something. It was a chore. Michael is full of his reviews from past books. He also wrote a book that does not ring true. Even his conversation with his Mom sounded insincere.

I wanted to like this book when I started it. I wanted Michael to teach me something. Instead, he tried to sell me something. Sorry, I'm not buying.

Michael spent a huge chunk of the book on his fictional business concept. It is a dream. Not a goal, bu
This audio book was narrated by Gerber himself. He covers his life choices, doubts and victories in business. He also gives input on to awaken and thrive as an entrepreneur mostly with real life examples.

MY GRADE: B minus to B
Oct 15, 2015 Monte rated it really liked it
Sometimes timing is everything. I read this book about 10 years ago, and while it was interesting it didn't pack the punch from reading it now. My circumstances have changed: I have more experience. My question is still the same: What are the necessary principles in bringing an excellent startup company into being?

The description of the various players (dreamer, thinker, storyteller, leader) made so much more sense this go around.

The book acknowledges that it does not provide a complete start t
Anthony Tenaglier
May 09, 2015 Anthony Tenaglier rated it really liked it
"Entrepreneurs are made, not born."
Jan 19, 2015 Michele rated it did not like it
This was such a disappointing follow-up to Gerber's E-Myth books. Unlike his earlier books this one left very little to sink your teeth into. Just a lot of fluff about his "awakening." Each chapter ends with a "Stop and Focus" section where I'd hoped to gain some practical insights...finally. Nope! Instead I got totally useless pep talks, "The System is already there, my friend!" Ugh. We are definitely not friends Gerber. I'm glad I borrowed this book from the library. I would've been upset if I ...more
Aug 16, 2012 Erwin rated it did not like it
Gerber wrote an excellent book called The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It. Very insightful. Like a mix between Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values and Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. The original E-Myth is excellent. It sets a high bar.

Unfortunately, "Awakening the Entrepreneur Within" doesn't add much. Probably would be better off using the same time t
Dec 03, 2009 James rated it really liked it  ·  review of another edition
There were some great nuggets in this book that I really got a lot from.

One was the discussion about the different roles that comprise entrepreneurship. These roles, from the dreamer/visionary who comes up with the ideas, to the implementer who turns them into reality, an entrepreneurial endeavor requires a wide range of skills and ways of thinking. A person may fill one or more of those roles, but it is extremely useful to be able to distinguish which roles are a match for an inspiring entrepre
Apr 20, 2013 Kat rated it did not like it  ·  review of another edition
Shelves: entrepreneurship
This was my first Michael Gerber book. After seeing negative reviews about E-Myth revisited and the fact that I didn't really want to own a small business anyway, I grabbed this book because I just wanted to start with Awakening the Entrepreneur within me first. This book was crap. Although I'd never read any of his other books, the whole first half of the book seemed like recycled stories from his other books and a history of his business experience. I kept reading anyway waiting for something ...more
Aug 16, 2010 Alan rated it it was amazing
Recommends it for: those starting a company.
In this book, Michael talks about the various fazes one goes through as a person starting a new business. This starts with an awakening, to a realization, to the negative reaction, to the personal dream, to the impersonal dream, to sudden shock and the dream is born.
I thought the most interesting part was Michael talking about this awakening inside of your brain of wanting to start your business, to the other side of the brain telling you that you can't do it. I think this is a huge obstacle for
Feb 04, 2015 Tim rated it did not like it
This book is junk. About halfway through the book, I wondered when the author's assiduous advertising would cease. I then thumbed to the back of the book to look at the author's action steps. They were junk as well. I found almost no value in this book at all.
Richard Podsada
Feb 14, 2010 Richard Podsada rated it really liked it
I didn't find it as amazing as his other works. The main messages that stuck for me were (a) make your business about helping others and not just yourself, and (b) do something that nobody has done before and break new ground. I was annoyed by how he talked about the Dreaming Room from the start of the book without ever concisely and clearly explaining what it is (like the reader is supposed to be already familiar with it). You piece it together as you go through the book, but I think he could l ...more
Jun 04, 2008 Andrea rated it it was amazing
Recommends it for: entrepreneurs, new business owners,
Recommended to Andrea by: Mike Herzog
Shelves: business
This is a good book. It incites the would-be entrepreneur (or the entrepreneur who wants to re-energize his business) to dream big and to analyze the various roles necessary for an entrepreneurial business to be highly successful. Michael Gerber has written many books on business (most notably the E-Myth books), but this one is more focused on his new project, "The Dreaming Room". It's definitely not a step-by-step guide, but it's a must-read for anyone thinking about entrepreneurship. It will f ...more
Devin Partlow
Jan 07, 2014 Devin Partlow rated it liked it
It started off good but then in the remaining 60% of the book I wasn't sure if he was teaching me to dream or selling me a dream. I guess this is what happens when you try to milk your cash cow for everything its worth, you claim you've suffered again from this thing you got famous talking about so you can talk about again...

2.5 stars
Atif Ali
Jun 02, 2011 Atif Ali rated it liked it
Michael E Gerber , takes readers on a journey in order to help them realize their dreams and awaken the entrepreneur within them by narrating his own experience .

The books has a passive mood . Users might not feel very excited or motivated with most parts of the book.
However it has some good lessons for entrepreneurs and any one starting or thinking to start a business .

A good read.

Aug 02, 2008 Tab rated it really liked it
Recommends it for: entrepreneurs and would be entrepreneurs
Recommended to Tab by: Saw it at a book store and NEEDED something to read!
Shelves: business
I really enjoyed this book and it brought together ideas with thoughts I have. There was a portion of it that went a little too long into story telling, which kept me from giving it 5 starts. Overall, I believe anyone with an entrepreneur spirit should read this book prior to jumping too far in. If you've already jumped in than it's definitely time to read it!
Jamie Belanger
I started reading this a while ago, then just sort of wandered off and never came back. I had enjoyed an earlier E-Myth book, but this one I found to be boring, so I gave up about 20% of the way in.
Scott Dinsmore
Dec 22, 2009 Scott Dinsmore rated it it was ok
Good read. very quick and pretty exciting. Seemed a little fluffy to me but maybe that's because this book focused on how to figure out your business idea and I already have mine (at least for now). Gerber's other book, E-Myth Revisited, was amazingly useful for someone who already has a business. Enjoyed it over all though.
Ben Donahower
Apr 12, 2012 Ben Donahower rated it really liked it
I really enjoy Michael E Gerber's books. He talks about business in a way that's inspiring and speaks to the highest ethic of commerce.

I wish, however, that Gerber incorporated the business that he outlined as part of the dreaming room throughout the book instead of concluding with it.
Russell Keppner
Sep 01, 2009 Russell Keppner rated it did not like it
I really wanted to like this book, since I LOVED E-myth, but it just seemed that Gerber had nothing new or inspiring to say, but only a bunch of mixed-together, mid-life anecdotes about entrepreneurship. And what the freak is the "Dreaming Room" supposed to be about?
Andreea Elena
Jan 27, 2013 Andreea Elena rated it really liked it
Interesting read - a bit too spiritual to my liking, but good enough to make you think that there's an entrepreneur hidden inside of you that is dying to come out, if only you listen to it. Must read for anyone that every thinks about working for themselves.
Apr 28, 2014 Dina rated it it was ok
Ths book has lots of useful information, but I felt it was too long for the amount of info it contained. The book can be re-written in quarter the size of it and still give me the same value.
Dannes Buenvenida
Dec 09, 2012 Dannes Buenvenida rated it really liked it
It is very inspiring. I've read it countless times. Now that I am pursuing my dream I began reading it again. It's more than a self-help/business book! =)
Chris Mcmanaman
Jul 18, 2009 Chris Mcmanaman rated it did not like it
Its like he didn't have much to say and kept repeating himself. Not a how to book...more of an experiment in literary hypnosis.
Apr 21, 2009 Tirzah rated it liked it
Yes this sounds cheesy... but this is the path that I"m stepping out on... we'll see how the book guides my way
Randy Loveless
Feb 28, 2009 Randy Loveless rated it did not like it
Sorry... Gerber's style of writing was far too whimsical for my taste. Very difficult to read.
Travis Smith
Jan 19, 2010 Travis Smith rated it really liked it  ·  review of another edition
Shelves: business
Good book about dreaming big for your business and making a lasting contribution to the world.
Lukas Vandyke
Feb 08, 2014 Lukas Vandyke rated it did not like it
Started out good but by the end of chapter two it was over.... Don't recommend reading this.
May 11, 2009 Verena rated it it was amazing
Very inspiring. I had to skim a lot of this one for now. But I hope to be back soon!
Owen Greaves
Mar 05, 2011 Owen Greaves rated it it was amazing
Another great book in a series of books from Michael Gerber & Friends, all good reads.
Aug 26, 2012 Matt rated it liked it
Shelves: nonfiction, for-later
This is probably not a bad book but I just couldn't get into it.
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“The true start-up of a business is what happens before you start-up.” 6 likes
“I believe there are two ways to look at a blank sheet of paper. The first way is that the blank sheet is the most frightening thing in the world because you have to put down the first mark and figure out what to do with it. The other way is to look at it and say, “Wow, I’ve got another blank piece of paper. This is the greatest opportunity in the world because I can now let my imagination fly in any direction and I can create whole new things.” I have spent a good part of my life convincing people that the blank sheet is the greatest opportunity in the world and is not frightening at all. —Marty Sklar, Executive Vice President/Imagineering Ambassador, Walt Disney Imagineering” 0 likes
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