false
<![CDATA[Buyology: Truth and Lies About Why We Buy and the New Science of Desire]]>
2848658
7
<p>Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? <br><br>The fact is, nearly everything companies think they know about why we buy is completely wrong. In BUYOLOGY, marketing guru Martin Lindstrom draws on a three-year cutting-edge brain-scan study of more than two thousand people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates our interest in a product and compels us to buy. In the bestselling tradition of <i>The Tipping Point</i>, BUYOLOGY is packed with entertaining stories about how we react to such well-known products and companies as Marlboro, Calvin Klein, Ford, <i>American Idol, </i>and Tiffany. <br><br>A fascinating tour into the mind of today’s consumer, Lindstrom’s revelations about what drives the choices we make will captivate anyone who’s been seduced—or turned off—by marketers' relentless efforts to win our loyalty, our money, and our minds.</p>
2874777
21
10
2008
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
total:349|5:46|4:116|3:118|2:42|1:27|
349
1159
807
104
2
5
false
false
Mon Nov 17 10:01:28 -0800 2008
Thu Nov 06 14:35:57 -0800 2008
Mon Nov 17 10:01:28 -0800 2008
Strike 1: Lindstrom seems to think that technology -- all technology -- is neutral. His example is that hammers can do nasty things but there is no need to outlaw, restric...more...]]>
4
1
false
false
Thu Jan 01 00:00:00 -0800 2009
Mon Dec 22 11:31:10 -0800 2008
Thu Jan 08 17:29:27 -0800 2009
more...]]>
3
1
false
false
Wed Oct 29 00:00:00 -0700 2008
Wed Oct 29 21:17:47 -0700 2008
Wed Oct 29 21:25:30 -0700 2008
more...]]>
1
1
false
false
Tue Feb 10 12:22:06 -0800 2009
Tue Feb 10 12:23:49 -0800 2009
He claims that mirror neurons are responsible for our buying behaviour. There is no scientific evidence for this, and his scientific met...more...]]>
1
2
false
false
Thu Dec 18 00:00:00 -0800 2008
Mon Dec 08 04:31:44 -0800 2008
Thu Dec 18 02:21:20 -0800 2008
more...]]>
4
0
false
false
Tue Feb 17 14:29:15 -0800 2009
Wed Feb 18 13:43:27 -0800 2009
more...]]>
1
0
false
false
Wed Oct 21 00:00:00 -0700 2009
Wed Oct 21 12:47:31 -0700 2009
Wed Oct 21 14:31:27 -0700 2009
more...]]>
3
0
false
false
Sat Jul 18 07:26:28 -0700 2009
Sat Jul 18 07:49:46 -0700 2009
more...]]>
3
0
false
false
Sat Jun 13 00:00:00 -0700 2009
Sun Jun 21 17:29:41 -0700 2009
Sun Jun 21 17:46:32 -0700 2009
more...]]>
1
0
false
false
Thu May 28 01:15:17 -0700 2009
Thu May 28 01:55:42 -0700 2009
Lindstrom's "research" consists of op-eds, blogs, and NYT articles. He hasn't even read any of the books he cites, rather, he consults others' reviews thereof.
I counted 39 occasions in which Lindstrom boasts of basically having inv...more...]]>
3
2
false
false
Sun Feb 01 00:00:00 -0800 2009
Tue Apr 07 05:47:29 -0700 2009
Tue Apr 07 05:55:11 -0700 2009
Buyology would be the perfect blend of the two worlds.
One would be mistaken.
This book, although a worthwhile read, suffers from an overinflated sense of self-importance. Consider ...more...]]>
4
1
false
false
Sat Apr 04 00:00:00 -0700 2009
Sat Apr 04 18:10:46 -0700 2009
Sat Apr 04 18:58:49 -0700 2009
Well, according to Buyology-- it wasn't my fault. It was just my brain. Smart marketers and brands can now use nu...more...]]>
1
0
false
false
Mon Jul 27 00:00:00 -0700 2009
Thu Jul 30 17:09:20 -0700 2009
Fri Jul 31 17:27:40 -0700 2009
more...]]>
3
0
false
false
Sat Nov 29 00:00:00 -0800 2008
Wed Nov 26 10:40:26 -0800 2008
Sat Nov 29 20:54:01 -0800 2008
more...]]>
3
0
false
false
Tue Feb 24 11:07:36 -0800 2009
Sat Feb 28 18:25:19 -0800 2009
Does sex sell?
Subliminal advertising sell?
Senses influence our purchases?
Do compaines create rituals?
the answers are listed.
Below a snippet of what I found interesting.
...more...]]>
2
0
false
false
Sun Oct 25 00:00:00 -0700 2009
Thu Oct 22 06:49:03 -0700 2009
Tue Oct 27 18:18:44 -0700 2009
more...]]>
5
0
false
false
Tue Dec 02 00:04:36 -0800 2008
Wed Dec 10 12:12:50 -0800 2008
more...]]>
2
0
false
true
Wed Apr 01 00:00:00 -0700 2009
Sun Jun 21 19:15:42 -0700 2009
Sun Jun 21 19:15:42 -0700 2009
Unless you are a smoker, seeing an advertisement doesn't really convince you to buy anything. If you smoke, anything that reminds you of a cigarette, inc...more...]]>
4
0
false
false
Sun Oct 25 00:00:00 -0700 2009
Fri Oct 30 13:41:52 -0700 2009
Fri Oct 30 13:48:49 -0700 2009
I liked this book. It talked about some of our subconscious desires and how we screen out ads. Everyone should read this book, if only to be able to realize what advertising are an...more...]]>
1
0
false
false
Mon Feb 23 00:00:00 -0800 2009
Fri Feb 20 06:48:17 -0800 2009
Fri Mar 13 12:35:40 -0700 2009
more...]]>