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5th out of 27 books
—
14 voters
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The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires
Forget Madison Avenue Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. Full of provocative ideas and soaring inspiration, this book is like a bag of potato chips. Short, compelling information-packed chapters make it impossible to read just one.
-- Which kind of ads work the best
-- World's best traf...more
-- Which kind of ads work the best
-- World's best traf...more
Paperback, 244 pages
Published
July 25th 1998
by Bard Press
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I've never met Roy until last year, but I sure had enjoyed his books for a decade.
Roy invited me to host a 2-day seminar last year at his Wizard Academy in Austin, TX.
Roy is a dynamic writer. But, wow, in person his personality out-glows his writing.
While I consider Joe Sugarman the greatest writer for print ads, Roy is the greatest for radio copy. Both are, of course, great marketers that really have a gift for positioning their product.
Roy...more
Roy invited me to host a 2-day seminar last year at his Wizard Academy in Austin, TX.
Roy is a dynamic writer. But, wow, in person his personality out-glows his writing.
While I consider Joe Sugarman the greatest writer for print ads, Roy is the greatest for radio copy. Both are, of course, great marketers that really have a gift for positioning their product.
Roy...more
view all 5 comments
I bumped into this book while browsing the airport bookstore. On any given trip, I usually take two books. I had finished the first one, but I was having a hard time getting into the the back-up book.
I'm not sure why I picked up "The Wizard of Ads" - I don't work in advertising, but after flipping through a few pages it was easy to see that this book went way beyond just marketing tips - it's basically a manual on Life in 101 easy-to-read one and two page essays.
...more
I'm not sure why I picked up "The Wizard of Ads" - I don't work in advertising, but after flipping through a few pages it was easy to see that this book went way beyond just marketing tips - it's basically a manual on Life in 101 easy-to-read one and two page essays.
...more
Very refreshing and fun-to-read philosophy of advertising.
The most powerful thing I learned from this book is that "The Only Truth Others Posses Is Truth they Arrived At on Their Own"... Therefore, you must learn to say things without actually saying it, so the receiver of your message arrives at the desired logical destination on their own and therefore owns the message in its entirety.
This book is a must read for anyone in any type of business.
BUT I WARN YOU... If you work in an ego driven industry, you will scare a lot o...more
This book is a must read for anyone in any type of business.
BUT I WARN YOU... If you work in an ego driven industry, you will scare a lot o...more
Wonderful insight into what makes people tick.
This is a neat book full of lessons and perspectives related to advertising, but more specifically successful advertising. A must read for any business owner or anyone working or interested in advertising.
Dana
rated it
Recommends it for:
advertising/marketing/graphic design majors
Recommended to Dana by:
a friend
Simply wonderful! I read this book in college and recently picked it up again. Great creative tips on how dreamers can become millionaires!
This book should be required reading for everyone!
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