Merchandising Library Materials to Young Adults
As more and more libraries acknowledge their growing teen population, young adult librarians are scrambling for quick and easy ways to make their materials more user-friendly and accessible to this age group. Using basic marketing and merchandising techniques borrowed from book stores and other retail outlets, librarians can attract teens not only to materials they need, b...more
Hardcover, 192 pages
Published April 30th 2002 by Libraries Unlimited
(first published April 2002)
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