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The Mechanical Bride: Folklore of Industrial Man

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4.05  ·  Rating Details ·  213 Ratings  ·  17 Reviews
This is the devastating book which first established Marshall McLuhan's reputation as the foremost (and the wittiest) critic of modern mass communications.The Mechanical Bride is vintage McLuhan -- so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first ...more
Hardcover, 160 pages
Published September 28th 2002 by Gingko Press (first published 1951)
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Imogen
Sep 02, 2008 Imogen rated it really liked it  ·  review of another edition
Marchall McLuhan hates everything, too, so why do I like him more than Slavoj Zizek? I will tell you why. Because I am petty, so when Zizek says, 'everything is stupid,' I say, 'whatever, duh.' But when McLuhan says 'the media is evil,' I say, 'yeah! I am the choir, preach to me!'
Thadd
May 12, 2011 Thadd rated it really liked it
A frightening book about tv, radio, print and other ads, ones that change our goals, alter the neighborhood, and elect our presidents. It's impossible to measure precisely how ads affect our lives, but this book tries. Let's face it, from now until the day we die, morning, noon and night, seven days a week, we're going to be bombarded by mind numbing ads. Escaping the effects of ads is tough if not impossible. This book might make you think more about it. That's a good start.
Stephanie McGarrah
The Mechanical Bride may have been an important book at one point, but now it feels very old.
Timothy
Apr 29, 2011 Timothy rated it liked it
Witty and entertaining but not one of McLuhan's seminal works. My original thought upon picking this up was that it was like an American companion to Mythologies by Roland Barthes. Not so much. The latter still fascinates, while this one is just cute. It reads at about the same level as Thomas Frank.
Carol Sill
Jun 16, 2014 Carol Sill rated it it was amazing  ·  review of another edition
Move over Mad Men, this is the basis of so much of your script - especially the early episodes. Actually seeing McLuhan's early work in pop culture and communications makes this book a fantastic trip through memory lane. Mechanical Bride indeed! We are in the soup of it now, and have moved far along in the now old marriage-a-trois of mechanization, myth making and communications designed to sway the masses into a single buying machine: "They became what they beheld." Now, so many years after pub ...more
Mahmoud Awad
Apr 11, 2016 Mahmoud Awad rated it did not like it
"The Vanguard Press (1926–1988) was a United States publishing house established with a $100,000 grant from the left wing American Fund for Public Service, better known as the Garland Fund."
Self-explanatory. Don't pick up this book expecting anything less than the most painful 157 pages of wretched, petulant leftist claptrap you'd find outside of a community college. Honestly delivered more of a headache than Sorrel's Reflections on Violence, which I'd consider a major accomplishment.
Katie Wennechuk
Jan 05, 2014 Katie Wennechuk rated it it was amazing
First book of the new year! Marshall McLuhan uses commentary on ads to show how the best trained minds of our age have made it their full time business to get inside the collective public mind in order to manipulate, exploit and control. This generates a lot of heat but no light and keeps us in a constant state of mental rutting. AMAZING BOOK.
maha
Sep 30, 2012 maha rated it really liked it
Shelves: to-buy, media
كيف تجسد الاعلانات في المجلات والجرائد احلام شعب وثقافته؟ من مستحضرات التجميل التي تحوي وعودا بالجمال والانوثة، الى اعلانات السجائر التي تعد وعودا بأن تصبح أكثر رجولة، الى مستحشرات التنظيف المنزلي التي تعدكم بأنك ستكوني ربة بيت ماهرة لتسعدي عائلتك. احببت فكرة الكتاب وتعليقات ماكلوهن الساخرة
ولا أملك الا ان "أرى صوته" عندما شاهدت بعض الاعلانات الساذجة كلما عدت للوطن :)

Jenan
Sep 25, 2013 Jenan rated it it was amazing
As I was reading this book one thought accompanied me throughout reading almost all of it: was this really published 1951? The author's ability to unravel the mysteries of the human psyche in our modern time was truly amazing!
Highly recommended!
J L
Sep 08, 2014 J L rated it it was amazing
Decades later, the observations made in this title, written largely as a collection of essays, are still incredibly relevant.

For any artist in New Media, any Publisher, and any child of the digital age, it's definitely worth the read.
Jeff
Aug 08, 2012 Jeff rated it it was amazing
An absolutely fascinating view of our culture from a completely unique perspective. This is where McLuhan started his journey of exploration into how our tools, and means of storing and moving experience shape how we view the world; as well as how they extend our various faculties and appendages.
John Brooke
Dec 10, 2012 John Brooke rated it it was amazing  ·  review of another edition
Recommended to John by: John Salmon
Shelves: brain-works, myths
When I read this book I was working in the advertising industry as a young art director. McLuhan's clear perspective on the nature of the greed industry opened my eyes to see beyond mere seductive images and the mind machinations in the viewer. A breath taking work.
Todd Harris
Jun 03, 2015 Todd Harris rated it really liked it
Very interesting read on the culture of commerce and the disconnect that can happen between members of our modern society.
Maria Gambale
Aug 26, 2013 Maria Gambale rated it it was ok
Shelves: quit-it
Definitely does not stand the test of time. Couldn't spend more than 5 minutes with it.
Theresa
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Sep 28, 2011
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Herbert Marshall McLuhan, CC, was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions "the medium is the message" and the "global village".

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“Ours is the first age in which many thousands of the best-trained individual minds have made it a full-time business to get inside the collective public mind.” 6 likes
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