false 603713 2 <p>The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's <i>The Online Copywriter's Handbook </i>is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.</p> 590279 2002 The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells total:7|5:0|4:1|3:4|2:2|1:0| 7 20 12 1 3 0 false false Tue Apr 10 17:56:23 -0700 2007 Tue Jul 03 00:08:01 -0700 2007 3 0 false false Wed Oct 21 20:44:15 -0700 2009 Wed Oct 21 20:44:15 -0700 2009 0 0 false false Wed Jul 01 20:38:40 -0700 2009 Wed Jul 01 20:38:46 -0700 2009 3 0 false false Fri May 01 01:26:42 -0700 2009 Fri May 01 01:26:42 -0700 2009 2 0 false false Mon Apr 13 22:37:58 -0700 2009 Mon Apr 13 22:37:58 -0700 2009 0 0 false false Sat Aug 16 03:15:05 -0700 2008 Sat Aug 16 03:15:05 -0700 2008 0 0 false false Wed Apr 02 12:06:24 -0700 2008 Wed Jul 09 18:18:11 -0700 2008 0 0 false false Sun Feb 24 16:06:04 -0800 2008 Sun Feb 24 16:06:09 -0800 2008 2 0 false false Mon Feb 11 00:55:21 -0800 2008 Mon Feb 11 00:55:21 -0800 2008 4 0 false false Thu Dec 04 08:02:56 -0800 2008 Tue Dec 04 07:46:07 -0800 2007 Thu Dec 04 08:02:56 -0800 2008 0 0 false false Fri Nov 02 10:19:44 -0700 2007 Fri Nov 02 10:19:44 -0700 2007 3 0 false false Sat Jan 01 00:00:00 -0800 2005 Sat Oct 13 17:45:51 -0700 2007 Sat Oct 13 17:45:51 -0700 2007