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  <title><![CDATA[The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger]]></title>
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    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
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    <body><![CDATA[&quot;The Box&quot; is interesting for many reasons. First, is the fact that the book's subject, the shipping container, catalyzed the downward spiral of transportation costs that allowed for the great increase in international trade that came to define the latter part of the 21st century. While thi...<a href="http://www.goodreads.com/review/show/37619560">more...</a>]]></body>
    
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    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
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    <body><![CDATA[A very interesting read. If you ever wonder about how change shapes the economy and the future of America, this book tells an amazing tale about something seemingly simple helped bring about globalization and forever change how the world builds products.<br/><br/>Many of the stories in this book h...<a href="http://www.goodreads.com/review/show/46406022">more...</a>]]></body>
    
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    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
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    <body><![CDATA[The Box tries to do many things at once - describing how the advent of the shipping container changed trade flows, transformed cities from New York City to Felixstowe to Long Beach and Oakland, and changed the nature of the livelihood of dockworkers.  The Box probably fares best on the latter two fr...<a href="http://www.goodreads.com/review/show/29984769">more...</a>]]></body>
    
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    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
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    <body><![CDATA[In <em>The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger</em>, Levinson discusses the initial development, eventual dominance, and economic and societal impact of the shipping container. It may not be a particularly exciting topic to most, but for anyone interested in la...<a href="http://www.goodreads.com/review/show/20816540">more...</a>]]></body>
    
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    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
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    <body><![CDATA[I picked this book up after reading William Gibson's brilliant <em>Spook Country</em>, in which a shipping container figures prominently. Levinson's book is an excellent overview of the rise of the modern shipping-container industry, with American entrepreneur Malcom McLean at the center. Levinson is good at...<a href="http://www.goodreads.com/review/show/31444412">more...</a>]]></body>
    
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    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
  </description>
  <published>2006</published>
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    <rating>4</rating>
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  <date_added>Sat Feb 14 00:27:18 -0800 2009</date_added>
  <date_updated>Mon Mar 02 13:31:22 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[4 stars for topic and research, but the writing is average.  Timelines are occasionally confusing and information restated mere pages later as if it were new, but the story is a gripping one nonetheless.  The personalities involved are much less an integral part of the story than the happenstance of...<a href="http://www.goodreads.com/review/show/46302533">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/46302533]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/46302533]]></link>
</review>
      <review>
  <id>65478798</id>
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  <isbn13>9780691136400</isbn13>
  <text_reviews_count type="integer">6</text_reviews_count>
  <title>
    <![CDATA[The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger]]>
  </title>
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  <average_rating>3.76</average_rating>
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  <description>
    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
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  <published>2006</published>
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    <rating>2</rating>
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  <read_at>Wed Sep 02 00:00:00 -0700 2009</read_at>
  <date_added>Wed Jul 29 19:07:03 -0700 2009</date_added>
  <date_updated>Wed Sep 02 18:11:34 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Forget about the internet, the container is what has made us a global village. At times fascinating and other times dryer than the hills of California this book looks at transportation evenly and thoroughly. My biggest complaint about this book is its total lack of diagrams, photos, maps, etc.. Ther...<a href="http://www.goodreads.com/review/show/65478798">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/65478798]]></url>
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      <review>
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  <text_reviews_count type="integer">16</text_reviews_count>
  <title>
    <![CDATA[The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger]]>
  </title>
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  <average_rating>3.76</average_rating>
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  <description>
    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
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  <read_at>Sun Jul 01 00:00:00 -0700 2007</read_at>
  <date_added>Tue Dec 25 20:17:58 -0800 2007</date_added>
  <date_updated>Tue Dec 25 20:24:39 -0800 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[The Box is a comprehensive history of the development of the shipping industry. While a bit dry and heavily detailed with numbers, names and facts, it provides all you could possibly ever want to know about where, how and when the shipping industry evolved and how the cargo container changed the pac...<a href="http://www.goodreads.com/review/show/11010754">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/11010754]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/11010754]]></link>
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      <review>
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  <title>
    <![CDATA[The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger]]>
  </title>
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  <average_rating>3.76</average_rating>
  <ratings_count>63</ratings_count>
  <description>
    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
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    <rating>4</rating>
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  <read_at>Wed Apr 01 00:00:00 -0700 2009</read_at>
  <date_added>Sun May 24 05:09:21 -0700 2009</date_added>
  <date_updated>Sun May 24 05:10:24 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The story of the shipping container.  Nice description of the history of the industry, labor relations, and standardization. I found the description of how labor and management faced the future in the early 1960s to be fascinating.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/57134380]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/57134380]]></link>
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      <review>
  <id>44027395</id>
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  <title>
    <![CDATA[The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1173714963m/316767.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1173714963s/316767.jpg</small_image_url>
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  <average_rating>3.76</average_rating>
  <ratings_count>63</ratings_count>
  <description>
    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
  </description>
  <published>2006</published>
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    <rating>4</rating>
  <votes>0</votes>
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  <date_added>Thu Jan 22 23:05:14 -0800 2009</date_added>
  <date_updated>Thu Jan 22 23:07:05 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[gets 4 stars b/c it was unexpectedly engrossing.  not as dry as one would expect a book about container shipping.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/44027395]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/44027395]]></link>
</review>
      <review>
  <id>49719754</id>
    <user>
    <id>1656457</id>
    <name><![CDATA[Trip]]></name>
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  <text_reviews_count type="integer">16</text_reviews_count>
  <title>
    <![CDATA[The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1173714963m/316767.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1173714963s/316767.jpg</small_image_url>
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  <average_rating>3.76</average_rating>
  <ratings_count>63</ratings_count>
  <description>
    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
  </description>
  <published>2006</published>
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    <rating>3</rating>
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  <read_at>Sat Mar 21 00:00:00 -0700 2009</read_at>
  <date_added>Wed Mar 18 18:21:01 -0700 2009</date_added>
  <date_updated>Sat Mar 21 21:07:01 -0700 2009</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[This is a very dry but not entirely uninteresting book, and another nail in the coffin of Traveller-style tramp steamers in space.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/49719754]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/49719754]]></link>
</review>
      <review>
  <id>41538045</id>
    <user>
    <id>306684</id>
    <name><![CDATA[Jeremy]]></name>
    <location><![CDATA[Easton, PA]]></location>
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  <title>
    <![CDATA[The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1173714963m/316767.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1173714963s/316767.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/316767.The_Box_How_the_Shipping_Container_Made_the_World_Smaller_and_the_World_Economy_Bigger</link>
  <average_rating>3.76</average_rating>
  <ratings_count>63</ratings_count>
  <description>
    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
  </description>
  <published>2006</published>
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    <rating>4</rating>
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  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Thu Jan 01 17:24:31 -0800 2009</date_added>
  <date_updated>Mon Feb 02 06:12:59 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I found it fascinating to see how a great idea–packaging freight in large metal boxes that can move seamlessly between truck, rail, and ship–took decades to take hold as economic, technical, and labor issues changed. It’s also about a fundamental infrastructure technology that dramatically cha...<a href="http://www.goodreads.com/review/show/41538045">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/41538045]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/41538045]]></link>
</review>
      <review>
  <id>72112051</id>
    <user>
    <id>1635306</id>
    <name><![CDATA[Shannon]]></name>
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  <isbn>0691123241</isbn>
  <isbn13>9780691123240</isbn13>
  <text_reviews_count type="integer">16</text_reviews_count>
  <title>
    <![CDATA[The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger]]>
  </title>
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  <average_rating>3.76</average_rating>
  <ratings_count>63</ratings_count>
  <description>
    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
  </description>
  <published>2006</published>
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    <rating>4</rating>
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  <recommended_for><![CDATA[people in trucking, shipping, or trains]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Sep 20 00:00:00 -0700 2009</read_at>
  <date_added>Tue Sep 22 08:57:25 -0700 2009</date_added>
  <date_updated>Tue Sep 22 08:58:27 -0700 2009</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[Very imformitive. Well told book about the beginings of the shipping containers we all see today. ]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/72112051]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/72112051]]></link>
</review>
      <review>
  <id>7987427</id>
    <user>
    <id>533021</id>
    <name><![CDATA[Thomas]]></name>
    <location><![CDATA[Nashville, TN]]></location>
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  <title>
    <![CDATA[The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1173714963m/316767.jpg</image_url>
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  <average_rating>3.76</average_rating>
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  <description>
    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
  </description>
  <published>2006</published>
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    <rating>3</rating>
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  <read_at>Mon Oct 01 00:00:00 -0700 2007</read_at>
  <date_added>Sat Oct 20 11:53:59 -0700 2007</date_added>
  <date_updated>Sat Oct 20 11:53:59 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is an excellent history about the containership and the rise of globalization.  This is very approachable by all. What may intrigue some readers is the necessity of understanding costs, of understanding tangential industries and supply chain economics, etc. that such an economic revolution was ...<a href="http://www.goodreads.com/review/show/7987427">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/7987427]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/7987427]]></link>
</review>
      <review>
  <id>18312199</id>
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    <id>586775</id>
    <name><![CDATA[Dan]]></name>
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    <![CDATA[The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger]]>
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  <average_rating>3.76</average_rating>
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  <description>
    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
  </description>
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    <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Sun Jan 01 00:00:00 -0800 2006</read_at>
  <date_added>Fri Mar 21 12:54:08 -0700 2008</date_added>
  <date_updated>Fri Mar 21 13:01:53 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Read while working in the shipping industry, albeit on the art-handling side, this book helped me understand the vagaries of the industry. Levinson wanders back and forth through time a bit more than necessary, although always in an attempt to further develop a thought. The reader might find it help...<a href="http://www.goodreads.com/review/show/18312199">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/18312199]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/18312199]]></link>
</review>
      <review>
  <id>3747618</id>
    <user>
    <id>213201</id>
    <name><![CDATA[Mary]]></name>
    <location><![CDATA[New York, NY]]></location>
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  <title>
    <![CDATA[The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1173714963m/316767.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1173714963s/316767.jpg</small_image_url>
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  <average_rating>3.76</average_rating>
  <ratings_count>63</ratings_count>
  <description>
    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
  </description>
  <published>2006</published>
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    <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[diehard shipping people]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Aug 01 00:00:00 -0700 2007</read_at>
  <date_added>Sun Jul 29 11:55:39 -0700 2007</date_added>
  <date_updated>Mon Aug 13 19:52:01 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[I might be unique in the opinion that containerships are mesmerizingly interesting -- beautiful, gargantuan, and essential to global commerce. This book is a fast, highly readable take on how essentially a truckbed became the dominant unit for international trading of finished goods, from flatscreen...<a href="http://www.goodreads.com/review/show/3747618">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/3747618]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/3747618]]></link>
</review>
      <review>
  <id>63260079</id>
    <user>
    <id>167252</id>
    <name><![CDATA[Greg]]></name>
    <location><![CDATA[Grass Lake, MI]]></location>
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  <title>
    <![CDATA[The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger]]>
  </title>
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  <small_image_url>http://photo.goodreads.com/books/1173714963s/316767.jpg</small_image_url>
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  <average_rating>3.76</average_rating>
  <ratings_count>63</ratings_count>
  <description>
    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
  </description>
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    <rating>0</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Mon Jul 13 06:32:30 -0700 2009</date_added>
  <date_updated>Mon Jul 27 12:08:58 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Good book, great research ... if I were reading for my comps. I'm not, so onto something else.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/63260079]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/63260079]]></link>
</review>
      <review>
  <id>4972152</id>
    <user>
    <id>14100</id>
    <name><![CDATA[Gene]]></name>
    <location><![CDATA[The United States]]></location>
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  <title>
    <![CDATA[The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger]]>
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  <small_image_url>http://photo.goodreads.com/books/1173714963s/316767.jpg</small_image_url>
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  <average_rating>3.76</average_rating>
  <ratings_count>63</ratings_count>
  <description>
    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
  </description>
  <published>2006</published>
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    <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[economists and business-types]]></recommended_for>
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  <read_at>Sat Apr 01 00:00:00 -0800 2006</read_at>
  <date_added>Wed Aug 22 19:42:40 -0700 2007</date_added>
  <date_updated>Wed Aug 22 19:47:21 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[An interesting look at the economics of transportation and world trade.  Limited in it's scope as a &quot;bathroom book,&quot; this little history lesson outlines the development of a steel box and it's critical role in shaping the modern world.  Learn how everything from Port Elizabeth, New Jersey ...<a href="http://www.goodreads.com/review/show/4972152">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/4972152]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/4972152]]></link>
</review>
      <review>
  <id>29536014</id>
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    <name><![CDATA[Andre]]></name>
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  <title>
    <![CDATA[The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger]]>
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  <average_rating>3.76</average_rating>
  <ratings_count>63</ratings_count>
  <description>
    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
  </description>
  <published>2006</published>
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    <rating>5</rating>
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  <date_updated>Thu Aug 07 12:58:09 -0700 2008</date_updated>
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    <body><![CDATA[This book gives the history of one of the most overlooked inventions of the 20th century.  The mulitmodal container helped to change the world in profound ways.  Globalization would not of happened without it.  ]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/29536014]]></url>
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      <review>
  <id>376730</id>
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    <name><![CDATA[Terrence]]></name>
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  <isbn>0691123241</isbn>
  <isbn13>9780691123240</isbn13>
  <text_reviews_count type="integer">16</text_reviews_count>
  <title>
    <![CDATA[The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger]]>
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  <average_rating>3.76</average_rating>
  <ratings_count>63</ratings_count>
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    <![CDATA[<p>In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. <em>The Box</em> tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.</p><p> Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world.</p><p> But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.</p><p> Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.</p>]]>
  </description>
  <published>2006</published>
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  <read_at>Fri Dec 01 00:00:00 -0800 2006</read_at>
  <date_added>Wed Mar 21 20:54:07 -0700 2007</date_added>
  <date_updated>Wed Mar 21 20:55:56 -0700 2007</date_updated>
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    <body><![CDATA[Fascinating history of what has become a cornerstone of the global economy. A bit breathless at times, and I would have appreciated more hard data and first person accounts.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/376730]]></url>
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