50 Management Ideas You Really Need To Know (50 Ideas You Really Need to Know )
The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand...more
(first published 2007)
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I gave this book 4 stars, and not 5, for one reason only - it's not a pocket-size. So, I can't have it in my pocket during business meetings when a term drops I haven't heard about. I can't have a quick look in my bag under the office desk for a brief reference. For the rest, this book is exactly what it says it is: basic info about 50 "must-know" management ideas. I love the concept, where less is ... just enough. Cleverly chosen, clearly explained, well-organized. It's popular management for p...more