false 2771555 1 The remarkable business model established by Walt Disney at Disneyland and Walt Disney World becomes a model for your internet business. Walt Disney was an innovator. This book, by a Disney outsider, is an independent examination of Disney's most powerful business methods and how they can be applied to an online business. 2797284 15 3 2004 Internet Business Magic: Using Disney's Magic Strategy in Your Own Online Business 0 0 0 0 http://www.goodreads.com/book_link/follow/8?book_id=2771555