false http://photo.goodreads.com/books/1173353613m/276802.jpg 276802 1 In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them? <p> Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated. </p><p> Enter <i>Web Site Measurement Hacks</i>, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn: <ul><li>definitions of commonly used terms, such as "key performance indicators" (KPIs) </li><li>how to drive potential customers to action </li><li>how to gather crucial marketing and customer data </li><li>which features are useful and which are superfluous </li><li>advanced techniques that senior Web site analysts use on a daily basis</li></ul> By examining how real-world companies use analytics to their success, <i>Web Site Measurement Hacks</i> demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions. </p><p> It's the technology companion that every site administrator needs. </p> 268435 19 8 2005 Web Site Measurement Hacks total:8|5:1|4:3|3:4|2:0|1:0| 8 29 22 0 4 0 false false Wed Oct 21 20:44:02 -0700 2009 Wed Oct 21 20:44:02 -0700 2009 0 0 false false Thu Oct 15 21:59:57 -0700 2009 Fri Oct 16 13:49:18 -0700 2009 0 0 false false Fri Aug 14 19:41:37 -0700 2009 Fri Aug 14 19:41:37 -0700 2009 3 0 false false Sun Jul 19 21:06:45 -0700 2009 Sun Jul 19 21:06:45 -0700 2009 3 0 false false Fri Jun 26 07:19:09 -0700 2009 Fri Jun 26 07:19:09 -0700 2009 0 0 false false Mon Jun 22 22:03:31 -0700 2009 Mon Jun 22 22:03:31 -0700 2009 4 0 false false Mon Jun 01 00:20:33 -0700 2009 Mon Jun 01 00:20:33 -0700 2009 0 0 false false Mon May 25 12:25:48 -0700 2009 Mon May 25 12:25:56 -0700 2009 0 0 false false Wed Apr 22 08:00:29 -0700 2009 Wed Apr 22 08:00:29 -0700 2009 0 0 false false Tue Mar 17 19:58:13 -0700 2009 Thu Apr 02 07:29:51 -0700 2009 3 0 false false Tue Jan 27 00:00:00 -0800 2009 Mon Jan 26 11:32:56 -0800 2009 Mon Jan 26 11:32:56 -0800 2009 5 0 false false Wed Nov 05 01:49:35 -0800 2008 Wed Nov 05 01:49:35 -0800 2008 0 0 false false Mon Sep 15 12:52:58 -0700 2008 Thu Sep 04 06:47:32 -0700 2008 Mon Sep 15 12:52:58 -0700 2008 0 0 false false Tue Sep 02 13:10:10 -0700 2008 Tue Sep 02 13:10:10 -0700 2008 0 0 false false Wed Aug 27 12:00:29 -0700 2008 Wed Aug 27 12:00:29 -0700 2008 0 0 false false Sat Jul 12 09:08:13 -0700 2008 Sat Jul 12 09:08:13 -0700 2008 0 0 false false Fri Apr 04 09:55:18 -0700 2008 Fri Apr 04 09:55:18 -0700 2008 3 0 false false Mon Mar 17 22:17:44 -0700 2008 Mon Mar 17 22:17:44 -0700 2008 4 0 false false Sat Mar 08 11:34:57 -0800 2008 Sat Mar 08 11:34:57 -0800 2008 0 0 false false Thu Feb 14 07:21:15 -0800 2008 Thu Feb 14 07:21:15 -0800 2008 http://www.goodreads.com/book_link/follow/8?book_id=276802