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Web Site Measurement Hacks
In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to ...more
Paperback, 434 pages
Published August 26th 2005 by O'Reilly Media
(first published January 1st 2005)
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