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Meatball Sundae

3.75 of 5 stars 3.75  ·  rating details  ·  1,471 ratings  ·  101 reviews
What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic ...more
Hardcover, 232 pages
Published March 1st 2009 by Piatkus Books (first published December 1st 2007)
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Community Reviews

(showing 1-30 of 2,703)
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Sarah
New Marketing=blogs, YouTube, social networking, stellar customer service, word of mouth, niche products that may be customizable, customers seek out product because they want it

Old Marketing=tv and magazine ads, appealing to the larger population, direct mail and spam, interruptions, a growing poor return on investment

I’ve noticed that the company I work is hesitant (perhaps as strong as resistant) to embrace new marketing, small trials, ideas that might appeal to a smaller segment of the popul
...more
E
Easy guide to new marketing in the new media

The title of Seth Godin’s new book is an immediate tip-off that he knows how to grab your attention. This savvy marketer satiates your curiosity quickly, explaining that simply adding “New Marketing” techniques, such as podcasting or uploading viral videos, to your existing strategies works just about as well as adding meatballs to a sundae. The “meatball” in this case is a generic product sold through traditional mass-marketing tactics. Instead of add
...more
Alice Osborn
guestpost by Dave Baldwin

Seth Godin in Meatball Sundae asserts that the market demands an ontological shift in the core of a business culture if that business is to grow and adapt. In the relentlessly-changing Web 2.0 environment where an infinitude of shiny choices abound and the short attention span is king, says Godin, an organization must re-align itself from the inside out. Godin cites numerous examples of business that created not only new products and services to fit the market, but new m
...more
Socialbookshelves.com
Seth Godin is back again with yet another fantastic marketing manual, a book which will change the way you think about the new technologies that we’re all talking about and which increasingly dominate our lives. According to Godin, meatballs are the staples, the things that people need like toothpaste and washing powder – the old products and services that used to be easily sold through mass-market advertisements. Meanwhile, the sundae is the new layers of technology that the internet has made p ...more
Robert
Mar 16, 2008 Robert rated it 5 of 5 stars  ·  review of another edition
Recommends it for: Anyone selling anything
Recommended to Robert by: Gillian Wilson
Have followed Seth's blog for a while - this is the first of his books that I've read and I'm inspired to start digging up the others. Short, opinionated guide to new media marketing loaded with insights and case studies.
Paul Kemner
A very good business book. It doesn't just go for the magic bullet and then tack on pages of brag and fluff.
It's good for understanding a lot of current trends, and what's happening with the new marketing.
Shawn Bain
My boss bought this book for a group that would be meeting to promote a new product at work.

Meatball Sundae is based around a few ideas that are presented differently in each chapter that, if applied correctly, has the capability to help you grow your business. Marketing has changed and products that would never have been able to sell before, are capable of being profitable. After reading this book I felt truly encouraged that I could grow our business in cheaper and more effective ways than eve
...more
Joe Cassada
Godin has an uncanny ability to observe the market and read consumers' minds. This makes for great writing and engrossing reading, even if you're not an entrepreneur, CEO, or the designated marketing dude for your small business.

Meatballs (Old Marketing style goods/companies) are not improved by merely adding Sundae toppings (New Marketing techniques/approach). There must be a fundamental overhaul of a company's goods/services/understanding to successfully leverage the New Market. This is the bo
...more
Barb Terpstra
Godin uses the analogy of a meatball sundae (disgusting), with the meatballs being the stuff people need and the toppings being new marketing strategies for his book title. I saw Seth Godin speak at Willowcreek Leadership Academy. He is more dynamic in person, but I do like his down to earth writing style.

If you want to deepen your understanding of old marketing (interrupting masses of people with ads) and new marketing (leveraging short attention spans and creating interactions among communiti
...more
Nick
I was not a fan of Seth Godin, who has made a second career of writing polemic books about how to do marketing FROM THE OUTSIDE, and I think much of his prior work had elements of 'consulting' characterized by advice that is not grounded in the reality and exigency of actually running a marketing operation and generating profitable sales. After all, this is the primary job of marketing, and without that grounding, Seth wrote books that were more polemic and wishful (e.g. purple cow, permission m ...more
Melinda
I'm a big fan of Seth Godin. I believe that most business books could be condensed to a few short pages without losing much by way of content or clarity. Seth Godin stays simple and to the point. His accurate description of the misuse of social media by over-eager marketing executives is dead on, though his proposed solutions and reasoning is a bit muddled. The title, "Meatball Sundae" is a metaphor for the misuse of social media - pairing new marketing methods with stale products.

While the book
...more
Khuram Malik
Traditional marketing was about creating average products for average people and then shouting as loud as possible to sell to the masses.

The new marketing revolution is about creating the best products, telling a story and letting the enthusiast find his way to you.

But adopting the new marketing rules requires a fundamental change in the organisational rules of your company. Your marketing has to be in sync with your product development.

Just like the industrial revolution did away with the local
...more
Alana
A "meatball sundae" is the idea of mixing two good ideas... and everything going horribly wrong. If the meatballs are the foundations of marketing, the things we need, and the whipped cream and toppings represent the fun stuff of new marketing... well... you can't simply just toss them together and expect the results to be awesome.

Meatball Sundae by Seth Godin was selected as the first book for a marketing book club at my office, where several marketing teams from the different divisions would c
...more
Annie Smidt
It's not that this book is bad, per se, it's just 6 years old and even more obvious and simplistic now than it was then. For some reason, I picked it up while I was looking at various "marketing" books at the library and read a bit that seemed insightful and then ended up reading the whole thing. It's short, and repetitive in what seems to be a typical Godin way.

It's actually kind of interesting to see how little has changed in the past 6 years in the "new marketing" landscape. Big brands are s
...more
April Brown
What ages would I recommend it too? – Seventeen and up.

Length? – Most of a day’s read.

Characters? – Not really.

Setting? – Marketing information.

Written approximately? – 2007.

Does the story leave questions in the readers mind? – More up to date info on my choice of online only career.

Any issues the author (or a more recent publisher) should cover? An update would be nice.

Short storyline: A discussion of old and not so old marketing advice.

Notes for the reader: This a bit dated at this point. It
...more
Elizabeth
I'm not in the marketing business per se, but part of my job as a librarian is to determine what our users need, develop resources and services that help them succeed, and communicate the library's value to its patrons. While Godin focuses his examples on the business world, the information in this book should be understood by any 21st century organization. In the context of libraries, it's no longer enough to offer 20th century services and hope that a dazzling social media campaign will drum u ...more
Chris Ross
Another very good about marketing and ways to interrupt people to deliver a product to them by Seth. The book has very good real world examples of old versus new marketing and why the old way no longer works in the social media era. I wonder how long until the current new way of marketing is the old way of marketing and if the current old way of marketing will return as a viable and dominant way to market in the future? What about people stuck in the middle who don't use Facebook or MySpace, hav ...more
Janelle Kathryn
"Meatball sundae" is what you get when you try to mix old and new marketing. Interesting read and a new subject to me.

The good news is, meatballs (old) and sundaes (new) dont match at all so it doesnt matter if you know nothing of ye old ways. Out with the old, in with the new.

Sadly this book itself is old (2007), limited by being on a ye old medium, a book, itself. Oh the irony. Though Godin has a blog too. Anywho, updated & more in-depth, examples wouldve been great. I read the first 90%
...more
Paul Deveaux
This book is a bit dated but at the core it is very fundamentally sound. This book is more than just about marketing. It really delves into the changes that internet technology and web 2.0 have had on business. Godin brings forth many of the ideas that those familiar with authenticity will be familiar with: authenticity, scale, consumer to consumer communication, etc. This is a great reference for someone who wants to re-create their company in light of the internet age. I would make it required ...more
Ron Arden
For those who want a concise book about the new marketing and social media, this is it. Seth Godin's direct style cuts through the nonsense and hype of marketing and makes it seem very simple. The companies that are creating environments for their customers to interact and share their own stories and interests are doing well. Those that only want to talk about themselves and their products are not. Seth shows examples of many companies in all sorts of businesses that show customers how to use th ...more
Ian Mckendrick
A real eye-opener on how moods and attentions of buyers have changed to become what they're becoming today. The book describes a great selection of varied examples of how people and organisations are changing the way they do business, and are changing their messaging in order to appeal to the hearts and minds of today more discerning customers. Seth Godin gives some brilliant insights into how these people are reinventing themselves by coming up with new ideas and exploiting the transparency of ...more
Jennifer McGee
I wasn't sure what to think about this book at first. He doesn't necessarily layout a step by step process to achieving the concepts he's presenting. He shows you the triumphs and failures of businesses in the past and present. He introduces you to businesses out there that are thriving, and you may never have even heard of them before. It was all really fascinating, and I would read the book, whatever business you may be involved in, even if you just sell stuff on ebay! I am walking a way with ...more
Lain
Godin continually wows me with his ability to convey the same messages in new and different -- and entertaining -- ways. I found many noteworthy ideas and thoughts in this book -- specifically, don't try to go after the hard-to-reach customers; stick with the ones you have and serve the heck out of them.

I liked the variety of examples Godin gives -- both "do this" and "don't do this." The real-life case studies drive home his points.

Anyone in business today should be considering these topics a
...more
Jason
Seth Godin always motivates me. This book is about leaving behind the Old style of marketing (tv, newspapers, radio, etc...) and taking up the New style of marketing (internet, viral marketing, blogs, etc...) to promote yourself and your business.

I pick up his books because I want to learn how to reach more people with what I do (whether it be writing, music, etc...) and I am always encouraged by having a ton of new ideas become sparked in my brain through his books. Therefore, I will continue
...more
Gary Paulson
Some great ideas. Will have to ponder then go back and read it again to figure out what I can apply in my business.
Marc vila
Great to get you motivated. A little outdated for 2014 (references myspace and blackberry)

5/5 to get you motivated to do something new and fun with marketing.

3/5 for practical application or real concepts to embrace.

2/5 for staying current.

Samuel Harris
He took a simple idea that makes sense but is not entirely novel and drew it out into a book. I did get one fun idea from it. He really tries to get you to think about how people interact with your advertising. Are the being interupted or are they being engaged? The new tech based consumers are more interested in being engaged as it is so easy to ignore interuptions on the internet. Drive your marketing to engage your potential target market, to make them interested in what you are doing, to mak ...more
Jeroen Corver
Good quick read with some very valuable points
Margaret
Seth Godin provides great case studies featuring companies who've successfully embraced the new age of digital marketing. It's a great eye opener, but at the same time, not always practical to follow due to many set organizational cultures. If only all companies could move and change so swiftly. What I got out of it is that "sundae" is like hot, new marketing means and "meatball" is your product/service. They are both good things, but you have to be smart about your marketing so that it does not ...more
Frank
Seth Godin's genius lies in his keen perception of how the elements of business must work in harmony (that old 'synergy'), and in his unfailing ability to spot where current companies do not. This one of his books is about the New Marketing - social media, video, web 2.0 - and how most companies (hint: all the ones that slap a Facebook logo on their mugs and ask you to "follow us on Twitter!") are doing it plain WRONG. His central thesis? Social Marketing is not something you USE - it's somethin ...more
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Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the indust
...more
More about Seth Godin...
Linchpin: Are You Indispensable? Tribes: We Need You to Lead Us Purple Cow: Transform Your Business by Being Remarkable The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

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