Turnaround: How Carlos Ghosn Rescued Nissan
When Carlos Ghosn, a 46–year–old, fiery Brazilian was installed as president of the Japanese ...more
The story of how Carlos Ghosn contributed to the success of the Renault-Nissan is quite compelling. Ghosn took a failing Japanese car company and turned it into a profitable and innovative brand in little over two years with a simple but effective management philosophy. This book chronicles Ghosn's career with a special focus on his first years with Nissan (1999-2003).
There are many ways to tell this story; as a case study for business classes, as a biography of an international executive, or ev