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Turnaround: How Carlos Ghosn Rescued Nissan
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Turnaround: How Carlos Ghosn Rescued Nissan

3.47 of 5 stars 3.47  ·  rating details  ·  51 ratings  ·  1 review
A behind-the-scenes look at the management techniques of the American president of Nissan describes his defiance of Japanese business and cultural taboos, revision of quality and innovation standards, and leadership style as the first Westerner to head a Japanese automaker.
Hardcover, 240 pages
Published January 7th 2003 by HarperBusiness (first published January 2003)
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Jacob Portes

The story of how Carlos Ghosn contributed to the success of the Renault-Nissan is quite compelling. Ghosn took a failing Japanese car company and turned it into a profitable and innovative brand in little over two years with a simple but effective management philosophy. This book chronicles Ghosn's career with a special focus on his first years with Nissan (1999-2003).

There are many ways to tell this story; as a case study for business classes, as a biography of an international executive, or ev

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