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The End of Detroit: How the Big Three Lost Their Grip on the American Car Market
An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry.
In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and reg...more
In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and reg...more
Paperback, 368 pages
Published
September 21st 2004
by Currency
(first published 2003)
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Long review below, so...BOTTOM LINE UP FRONT: Interesting book if one likes cars. More of a state of the industry circa late 2002. Covers the period 1980-2002 pretty well, to the point that I came to consider this as a sequel to Halberstam's THE RECKONING. Decently written, but not well sourced. Reads like a series of magazine pieces. Valuable for the short background histories of nearly every major import manufacturer selling to the American public today. Doesn't cover the big issues aff...more
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The Big Three started losing the global auto game in the 70s and 80s when they turned out pure junk and sold them as cars. This opened the door for imports. When they focused on high profit SUVs in the 90s it was the begining of the end for Detroit
It's funny how outdated this little love affair with Toyota and Honda has become...
Rick Schultz
added it
This book was out of date a week after it was printed. I tend to think it's oversimplified as well. It's more like it was written by an outsider instead of someone involved in the industry at all.
Interesting stories about Honda/Toyota. It does have some very good points, but it is a little one sided.
Very competent book.
Ryan
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Joe
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Troy Beals
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David Comfort
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