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<book id="2736811">
  <title><![CDATA[Millennial Makeover: MySpace, YouTube, and the Future of American Politics]]></title>
  <isbn><![CDATA[0813543010]]></isbn>
  <isbn13><![CDATA[9780813543017]]></isbn13>
  <work>
  <best-book-id type="integer">2736811</best-book-id>
  <books-count type="integer">1</books-count>
  <default-description>It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy. &lt;P&gt;Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-&quot;idealist&quot; and &quot;civic&quot;-that have alternated with one another throughout the nation's history.  Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. &quot;Idealist&quot; realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. &quot;Civic&quot; realignments, like the one that is coming, and the one produced by the famous GI or &quot;Greatest&quot; Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.  &lt;P&gt;The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next.  The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead.</default-description>
  <id type="integer">2762460</id>
  <media-type nil="true"></media-type>
  <original-language-id type="integer" nil="true"></original-language-id>
  <original-publication-day type="integer">30</original-publication-day>
  <original-publication-month type="integer">3</original-publication-month>
  <original-publication-year type="integer">2008</original-publication-year>
  <original-title>Millennial Makeover: MySpace, YouTube, and the Future of American Politics</original-title>
  <rating-dist>total:30|5:4|4:7|3:12|2:5|1:2|</rating-dist>
  <ratings-count type="integer">30</ratings-count>
  <ratings-sum type="integer">96</ratings-sum>
  <reviews-count type="integer">78</reviews-count>
  <text-reviews-count type="integer">9</text-reviews-count>
</work>

  <average_rating><![CDATA[3.20]]></average_rating>
  <ratings_count><![CDATA[30]]></ratings_count>
  <text_reviews_count><![CDATA[9]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/2736811.Millennial_Makeover_MySpace_YouTube_and_the_Future_of_American_Politics]]></url>
  <authors>
        <author id="392078">
      <name><![CDATA[Morley Winograd]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/392078.Morley_Winograd]]></url>
      <average_rating><![CDATA[3.19]]></average_rating>
      <ratings_count><![CDATA[31]]></ratings_count>
      <text_reviews_count><![CDATA[9]]></text_reviews_count>
    </author>
      </authors>
  <reviews start="1" end="20" total="78">
    <review id="28228924">
  <user id="732347">
    <name><![CDATA[Kelly]]></name>
    <location><![CDATA[Harvard, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/732347-kelly?utm_medium=api]]></url>
  </user>
    <rating>1</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Jul 26 00:00:00 -0700 2008</read_at>
  <date_added>Thu Jul 24 21:08:48 -0700 2008</date_added>
  <date_updated>Sat Jul 26 17:25:43 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Two old white schmucks try to talk about how awesomely revolutionary the &quot;millennials&quot; are. This book is terribly written, the arguments are poorly constructed and I am convinced now more than ever that the split between &quot;Gen X&quot; and the &quot;Millennials&quot; CANNOT be charted o...<a href="http://www.goodreads.com/review/show/28228924">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/28228924?utm_medium=api]]></url>
</review>
    <review id="43203806">
  <user id="1917559">
    <name><![CDATA[Ken]]></name>
    <location><![CDATA[Durham, NC]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1917559-ken-mcdouall?utm_medium=api]]></url>
  </user>
    <rating>0</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Feb 01 00:00:00 -0800 2009</read_at>
  <date_added>Thu Jan 15 20:43:48 -0800 2009</date_added>
  <date_updated>Fri Jan 16 20:27:18 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Fascinating analysis of election patterns. Are we on the brink of a new era? The Boomers blew it, now it's up to the Millennial Generation! <br/>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/43203806?utm_medium=api]]></url>
</review>
    <review id="27649482">
  <user id="1169523">
    <name><![CDATA[Roger]]></name>
    <location><![CDATA[Hudson, OH]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1169523-roger?utm_medium=api]]></url>
  </user>
    <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Jul 19 00:00:00 -0700 2008</read_at>
  <date_added>Fri Jul 18 13:50:16 -0700 2008</date_added>
  <date_updated>Sat Jul 19 13:19:22 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a primer on aggregate trends for the Millennial generation, geared towards those who're NOT Millennials. This is obvious, as to those within the cohort this'll be banal.<br/><br/>There are generalizations, although since this is talking about us on an aggregate level, they're more appropri...<a href="http://www.goodreads.com/review/show/27649482">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/27649482?utm_medium=api]]></url>
</review>
    <review id="55818617">
  <user id="2310822">
    <name><![CDATA[Christopher]]></name>
    <location><![CDATA[Washington, DC]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2310822-christopher-torres?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Tue May 12 11:56:25 -0700 2009</date_added>
  <date_updated>Tue May 12 11:56:38 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A Must-Read for future political consultants!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/55818617?utm_medium=api]]></url>
</review>
    <review id="37561717">
  <user id="1465168">
    <name><![CDATA[Richard]]></name>
    <location><![CDATA[La Palma, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1465168-richard?utm_medium=api]]></url>
  </user>
    <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Wed Nov 12 16:57:46 -0800 2008</date_added>
  <date_updated>Wed Nov 12 17:02:54 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Pop political science/sociology is always a bit long on anecdote and light on rigor but I found this pretty interesting.  Maybe I am just projecting, but they seem to have anticipated the outcome of the national elections remarkably well given that they wrote their book in '07, which lends credence ...<a href="http://www.goodreads.com/review/show/37561717">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/37561717?utm_medium=api]]></url>
</review>
    <review id="31263755">
  <user id="1466197">
    <name><![CDATA[Carolyn]]></name>
    <location><![CDATA[Waukee, IA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1466197-carolyn?utm_medium=api]]></url>
  </user>
    <rating>3</rating>
  <votes>0</votes>
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      </shelves>
  <recommended_for><![CDATA[anyone who cares about demographic trends, politics and media]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Aug 26 00:00:00 -0700 2008</read_at>
  <date_added>Tue Aug 26 16:01:38 -0700 2008</date_added>
  <date_updated>Tue Aug 26 16:03:48 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[A substantive look at the generation of young adults we are hiring and working alongside, trying to influence, trying to influence us. New ways to understand the politics we're seeing. New ways to think about the future of media. Hope for civility in our culture!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/31263755?utm_medium=api]]></url>
</review>
    <review id="27951371">
  <user id="528560">
    <name><![CDATA[Emmett]]></name>
    <location><![CDATA[Olympia, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/528560-emmett?utm_medium=api]]></url>
  </user>
    <rating>3</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Aug 07 22:05:26 -0700 2008</read_at>
  <date_added>Tue Jul 22 09:05:07 -0700 2008</date_added>
  <date_updated>Thu Aug 07 22:05:26 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Another one of those books that probably could have been boiled down to a much shorter edition. Makes good points though, but in this post child reading environment, I don't mind skipping ahead in this one.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/27951371?utm_medium=api]]></url>
</review>
    <review id="35264763">
  <user id="131117">
    <name><![CDATA[Alice]]></name>
    <location><![CDATA[Washington, DC]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/131117-alice?utm_medium=api]]></url>
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    <rating>4</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Oct 01 00:00:00 -0700 2008</read_at>
  <date_added>Tue Oct 14 06:17:41 -0700 2008</date_added>
  <date_updated>Tue Dec 23 07:58:12 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Fascinating great book about civic realignment and the next generation of American voters. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/35264763?utm_medium=api]]></url>
</review>
    <review id="20310173">
  <user id="41604">
    <name><![CDATA[Evan]]></name>
    <location><![CDATA[Columbus, OH]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/41604-evan?utm_medium=api]]></url>
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    <rating>0</rating>
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  <read_at></read_at>
  <date_added>Wed Apr 16 12:45:56 -0700 2008</date_added>
  <date_updated>Wed Apr 16 12:46:02 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[For upcoming OLC presentation...]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/20310173?utm_medium=api]]></url>
</review>
    <review id="73411969">
  <user id="2804909">
    <name><![CDATA[Dave]]></name>
    <location><![CDATA[The United States]]></location>        
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  <read_at></read_at>
  <date_added>Sun Oct 04 10:58:19 -0700 2009</date_added>
  <date_updated>Sun Oct 04 10:58:19 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/73411969?utm_medium=api]]></url>
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    <review id="73185120">
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    <name><![CDATA[Thephoenixwest]]></name>
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    <rating>4</rating>
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  <read_at></read_at>
  <date_added>Fri Oct 02 04:53:51 -0700 2009</date_added>
  <date_updated>Fri Oct 02 04:53:51 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
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    <review id="64267185">
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    <name><![CDATA[Tom]]></name>
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  <date_added>Mon Jul 20 14:58:34 -0700 2009</date_added>
  <date_updated>Mon Jul 20 14:58:34 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
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    <review id="57138152">
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    <name><![CDATA[Kate]]></name>
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  <read_at>Thu Jul 09 17:58:29 -0700 2009</read_at>
  <date_added>Sun May 24 06:35:08 -0700 2009</date_added>
  <date_updated>Thu Jul 09 17:58:29 -0700 2009</date_updated>
  <read_count></read_count>
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    <review id="56877437">
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu May 21 12:57:08 -0700 2009</date_added>
  <date_updated>Thu May 21 12:57:08 -0700 2009</date_updated>
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    <review id="56387382">
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    <name><![CDATA[Terri]]></name>
    <location><![CDATA[Portland, OR]]></location>        
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  <date_added>Sun May 17 12:14:33 -0700 2009</date_added>
  <date_updated>Sun May 17 12:14:33 -0700 2009</date_updated>
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    <body><![CDATA[]]></body>
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    <review id="54183662">
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    <name><![CDATA[Ted]]></name>
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  <date_added>Mon Apr 27 18:09:27 -0700 2009</date_added>
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    <review id="53269727">
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  <date_added>Sun Apr 19 16:45:02 -0700 2009</date_added>
  <date_updated>Sun Apr 19 16:45:08 -0700 2009</date_updated>
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    <review id="52737086">
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  <date_updated>Tue Apr 14 22:04:36 -0700 2009</date_updated>
  <read_count></read_count>
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    <review id="48934756">
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