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3.71 of 5 stars
The opening chapter of Lee McCormack's extremely engaging manifesto/how-to book on becoming an industrial designer begins, "Don't be a wanker! Embrace read full description

reviews

Apr 22, 2013
Tareq rated it: 5 of 5 stars
A great read
A series of interviews that could really benefit younger designers with excellent advise from some big names in the design industry
Dec 19, 2007
Zara rated it: 4 of 5 stars
Great book about the issues young designers face as they leave school and enter the workplace. The author is Lee McCormack, by the way not Neville Brody. McCormack talks about his own experience leaving school in England and how he became a (quite successful) independent designer. Contracts, intellectual property, venture capitalists...all the things your teachers didn't tell you about in school. He also started a companion network/website to link young designers with professional to prepare the More...
Mar 26, 2008
J-Rod rated it: 3 of 5 stars
A lot of good thinking points for designers that are just starting out. However, there was not much practical advice. Also, the physical printing was so stylized, that it was difficult to read (print in the inside corner, purple and gray ink).
Aug 27, 2007
Jenny rated it: 5 of 5 stars
my sentiments exactly.
Apr 22, 2013
Trupti marked it as to-read
Apr 05, 2013
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Feb 13, 2013
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Jan 31, 2013
Danielle marked it as to-read
Feb 16, 2013
Jess rated it: 5 of 5 stars
Jan 07, 2013
Eddy rated it: 3 of 5 stars
Jan 05, 2013
Daniel rated it: 3 of 5 stars
Dec 28, 2012
Rosie marked it as to-read
Nov 07, 2012
Gary rated it: 3 of 5 stars
Oct 07, 2012
Mo rated it: 4 of 5 stars
May 23, 2012
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Apr 26, 2012
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Apr 05, 2012
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Mar 21, 2012
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Mar 20, 2012
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Jun 21, 2012
Dillon rated it: 2 of 5 stars
Feb 23, 2012
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Feb 21, 2012
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Mar 15, 2012
Daniel rated it: 4 of 5 stars
Feb 16, 2012
Kowcher rated it: 4 of 5 stars
Feb 07, 2012
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Jan 28, 2012
Azem rated it: 2 of 5 stars
Dec 29, 2011
Hert rated it: 4 of 5 stars
Dec 28, 2011
Cynthia rated it: 4 of 5 stars
Dec 12, 2011
Mark rated it: 4 of 5 stars
Sep 10, 2011
Jackie marked it as to-read