false 2728839 1 Since the publication of his bestselling book BrandSimple, advertising expert Allen Adamson has devoted his research to the cutting edge of digital technology and its intersections with brand marketing. This timely book discusses how global digital acceleration has the social networking and customer-based brand promotion of websites such as Google, YouTube, Craigslist, Wikipedia, Facebook, and MySpace. Adamson explains how to harness the multiple functions of new technologies such as the Blackberry and iPhone, and discusses the impact of rapid globalization on the digital-age brand as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. Citing specific case studies of successful branding through social networking, digital word-of-mouth, consumer-generated ideas, and "green" branding, The Digital Brand offers a comprehensive assessment of the future's marketing landscape. 2754473 19 8 2008 The Digital Brand total:5|4:2|3:2|2:1| 5 16 14 2 2 0 false false Mon Feb 16 09:13:28 -0800 2009 Fri Jun 05 11:51:25 -0700 2009 more...]]> 3 0 false false Wed Oct 01 00:00:00 -0700 2008 Mon Oct 20 10:10:12 -0700 2008 Sat Nov 08 12:29:20 -0800 2008 0 0 false false Sat Nov 28 13:10:08 -0800 2009 Sat Nov 28 13:10:08 -0800 2009 0 0 false false Sat Aug 01 05:09:34 -0700 2009 Sat Aug 01 05:09:34 -0700 2009 0 0 false false Sun Jun 28 17:36:07 -0700 2009 Sun Jun 28 17:39:43 -0700 2009 0 0 false false Thu Apr 09 12:25:39 -0700 2009 Thu Apr 09 12:25:39 -0700 2009 0 0 false false Wed Apr 08 13:22:51 -0700 2009 Wed Apr 08 13:22:51 -0700 2009 0 0 false false Sun Feb 01 10:59:21 -0800 2009 Sun Feb 01 10:59:21 -0800 2009 0 0 false false Mon Jan 05 12:46:32 -0800 2009 Mon Jan 05 12:46:35 -0800 2009 4 0 false false Tue Jan 27 14:30:04 -0800 2009 Wed Dec 31 13:56:43 -0800 2008 Tue Jan 27 14:30:04 -0800 2009 0 0 false false Tue Dec 09 13:52:47 -0800 2008 Tue Dec 09 13:52:47 -0800 2008 4 0 false false Thu Nov 13 11:45:41 -0800 2008 Thu Nov 13 11:45:41 -0800 2008 3 0 false false Mon Jan 19 08:31:14 -0800 2009 Fri Oct 17 14:28:06 -0700 2008 Mon Jan 19 08:31:14 -0800 2009 0 0 false false Tue Aug 05 12:00:10 -0700 2008 Tue Aug 05 12:00:10 -0700 2008 http://www.goodreads.com/book_link/follow/8?book_id=2728839