The Digital Brand
Enlarge cover
Rate this book
Clear rating

The Digital Brand

3.38 of 5 stars 3.38  ·  rating details  ·  24 ratings  ·  4 reviews

In his best-selling book, BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson showed in a straightforward manner how powerful brands get built. In a similarly engaging style, BrandDigital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather, are more important than ever. H

Hardcover, 256 pages
Published August 19th 2008 by Palgrave Macmillan
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.
This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 62)
filter  |  sort: default (?)  |  rating details
It is non-techie person's view point to build brand power. I totally agree that new digital world magnifies the way branding things but I believe technology has changed brand itself. The first half part, it sounds all old brand strategies. (He believes that the digital world has not changed the principles of branding but rather has magnified everything we know to be true about building a great brand.) The second half part, he wants to show more practice way with what he talks in the first half p...more
I thought the first half of the book was great and very relevant to what we're witnessing in the marketplace. Brands are hearing keywords like "Twitter" and asking for an online presence ASAP without considering strategy or purpose. The second half of the book was more targeted to someone who makes these decision. At that point, I abandoned ship.
Ryan Chapman
A book for work - just eradicating my business blind spots. It's a good primer on how to manage brands across digital channels, though like most of these books I feel like I "get it" by the third chapter.
Jason marked it as to-read
Jun 08, 2014
Hovman Goh
Hovman Goh marked it as to-read
May 24, 2014
Rob marked it as to-read
Apr 16, 2014
Zalihe Cetin
Zalihe Cetin marked it as to-read
Mar 24, 2014
Ryan Anderson
Ryan Anderson marked it as to-read
Mar 15, 2014
Maria Mlakova
Maria Mlakova is currently reading it
Jan 07, 2014
Martin Charvát
Martin Charvát marked it as to-read
Nov 05, 2013
Milo Greguš
Milo Greguš is currently reading it
Oct 29, 2013
Barborka Ká
Barborka Ká marked it as to-read
Oct 17, 2013
Simona Lichá
Simona Lichá is currently reading it
Oct 17, 2013
Candrika Dini
Candrika Dini marked it as to-read
Jun 13, 2013
Bruce marked it as to-read
Jan 28, 2013
Aisha marked it as to-read
Jan 19, 2013
Achmad Zaky
Achmad Zaky marked it as to-read
Oct 09, 2012
Zanet marked it as to-read
Oct 04, 2012
« previous 1 3 next »
There are no discussion topics on this book yet. Be the first to start one »
Brandsimple: How the Best Brands Keep It Simple and Succeed BrandDigital: Simple Ways Top Brands Succeed in the Digital World The Edge: 50 Tips from Brands that Lead

Share This Book