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Relationship Marketing: Successful Strategies For The Age Of The Customer
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
Paperback, 256 pages
Published May 21st 1993 by Basic Books
(first published November 1st 1991)
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This book presents an overall well thought out framework for building a relationship with the marketplace (journalists, customers, partners, distributors, etc.) through actual examples, but the examples are starting to feel pretty dated, given that the book was published in 1991.