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Relationship Marketing: Successful Strategies For The Age Of The Customer
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Relationship Marketing: Successful Strategies For The Age Of The Customer

3.93  ·  Rating Details ·  29 Ratings  ·  3 Reviews
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
Paperback, 256 pages
Published May 21st 1993 by Basic Books (first published November 1st 1991)
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Jason Yau
Sep 30, 2014 Jason Yau rated it liked it
This book presents an overall well thought out framework for building a relationship with the marketplace (journalists, customers, partners, distributors, etc.) through actual examples, but the examples are starting to feel pretty dated, given that the book was published in 1991.
Lesley
Feb 24, 2015 Lesley rated it liked it
Shelves: nonfiction
I read this for work, not for pleasure. Though the concept of relationship marketing is in itself fascinating and very useful, I didn't have as much use for the detailed examples and explanations that came later in the book.
Outsource Marketing /
Jul 27, 2008 Outsource Marketing / rated it really liked it
Still relevant today, much of modern marketing is really drafting behind McKenna's thinking in this marketing classic.
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