false http://photo.goodreads.com/books/1173291818m/268884.jpg 268884 1 Consumers buy products for two reasons-the rational reason and the <I>real</I> reason. While your customer may <I>say</I> they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect. <BR> <I>Hot Button Marketing</I> shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's-even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling-<I>Hot Button Marketing</I> shows you how to hit the sixteen hot buttons and get your product sold. 260652 2006 Hot Button Marketing: Push the Emotional Buttons That Get People to Buy total:5|5:1|4:3|3:1|2:0|1:0| 5 20 10 2 4 0 false false Mon Nov 02 01:22:08 -0800 2009 Mon Nov 02 01:24:25 -0800 2009
When you combine basic human emotions and motivations with modern advertising and marketing, you get powerful sales messages, like the hundreds of pitches that hit most consumers every day. Most people in authority use psychological triggers to motivate ot...more...]]> 4 0 false false Sat Mar 01 00:00:00 -0800 2008 Sun Oct 25 15:56:09 -0700 2009 Sun Oct 25 16:00:12 -0700 2009
Great chapter summaries and clearly set out making it a useful reference tool.

Possibly a tool for e...more...]]> 0 0 false false Thu Aug 20 00:07:38 -0700 2009 Thu Aug 20 00:07:38 -0700 2009 0 0 false false Mon Aug 03 21:13:44 -0700 2009 Mon Aug 03 21:13:44 -0700 2009 3 0 false false Thu Apr 16 20:56:20 -0700 2009 Thu Apr 16 20:56:20 -0700 2009 4 0 false false Sat Jan 24 14:41:03 -0800 2009 Sun Jul 26 10:37:55 -0700 2009 0 0 false false Fri Dec 12 13:38:05 -0800 2008 Fri Dec 12 13:38:06 -0800 2008 0 0 false false Wed Oct 29 12:19:43 -0700 2008 Wed Oct 29 12:19:53 -0700 2008 0 0 false false Wed Jun 04 05:42:20 -0700 2008 Wed Jun 04 05:42:20 -0700 2008 5 0 false false Mon Jan 01 00:00:00 -0800 2007 Mon Aug 13 01:40:12 -0700 2007 Mon Aug 13 01:40:15 -0700 2007 http://www.goodreads.com/book_link/follow/8?book_id=268884