Push your customers’ buttons

When you combine basic human emotions and motivations with modern advertising and marketing, you get powerful sales messages, like the hundreds of pitches that hit most consumers every day. Most people in authority use psychological triggers to motivate others, conduct business successfully or get things done. Now, you can put this powerful force to work as you sell. Barry Feig brings you into the promotional strategies used by government and university More...

A really interesting and succinct look at some of the emotional drivers to purchase and how to tailor your offer or service to meet the needs of your market for greater success.

Great chapter summaries and clearly set out making it a useful reference tool.

Possibly a tool for evil in the wrong hands! A great force for good to help you reach the right people in the right way for their (& your) greater good.

A great companion to Buy-ology (Martin Lindstrom).

...buku DAHSYAT !!! - RAHASIA"...marketing ada semua di buku ini.
...efektif banget...seolah" kita penyihir...nyihir orang supya beli produk kita,
...padhal krna pakai "pendekatan yg ada di dlm diri stiap konsumen.
...Mereka membeli brdasakan "EMOSI"/ HATI bukan krana LOGIKA/RASIO.