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The Uses Of Mass Commu...
 
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Jay G. Blumler
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The Uses Of Mass Communications: Current Perspectives On Gratifications Research

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The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.
Paperback, 318 pages
Published February 1st 1975 by Sage Publications, Inc
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