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Techniques of Persuasi...
 
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J.A.C. Brown
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Techniques of Persuasion: From Propaganda to Brainwashing (Pelican Books)

3.69 of 5 stars 3.69  ·  rating details  ·  16 ratings  ·  4 reviews
El enorme crecimiento de la influencia de los medios de comunicación de masas, gracias a los perfeccionamientos tecnológicos, la vasta audiencia de la radio y televisión y la utilización de los psicólogos profesionales para mejorar la eficacia de los mensajes, despierta, en las sociedades avanzadas de Occidente, serios temores de que la minoria que controla los mecanismos ...more
Paperback, 334 pages
Published September 30th 1963 by Penguin Books Ltd (first published 1963)
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Pierre Gilly
Dated but still ok.
M. Fatih Kutan
Telkin, ikna olmaya açık olmak, harfler ve propaganda. Batı sathında kökenleri derinlere uzanan bir dönüştürme aracı olan propaganda, son yüzyılda daha karmaşık ve daha "ölümcül" olarak karşımızda. Hegamonyasını veya diktatöryasını kurmuş odaklarca, kendileri dışında kalan herkesi hedef alan, manipüle etmeye, olağan olanın dışında yeni bir olağan yaratmaya odaklanmış bir yöntem: Propaganda.
Jason Antoniewicz
Brown presents the ages old arts of persuasion in a very accessible and informative way. An important read which I personally found helpful in terms of navigating not only the media, but the people who feature in and produce it.
Keith
This book presents a sort of brief history of advertising in the process clarifying points of distinction between propoganda and influencing while also spanning ethical concerns
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